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28 Cards in this Set

  • Front
  • Back
Fashion Show
A presentation of apparel and accessories, and other products to enhance personal attractiveness on live models to an audience.
Retail shows
Sponsored by retailers and are directed toward the retail staff and consumer market.
In-store show
Presented for the benefit of store employees, to inform staff of new and exciting trends for the upcoming season, and is coordinated with the advertising and visual display departments to create a storewide theme.
Press show
A special presentation of fashion shows for the press.
Production show
The most elaborate and expensive type of show, loaded with theatrical and dramatic elemnts.
Formal runway shows
Present merchandise as a parade with the audience seated at the perimeter of the runway.
Informal fashion shows
present merchandise on models in a casual environment.
Tea-room modeling
A specific type of informal modeling that takes place in a restaurant on a regularly scheduled day.
Trunk shows
Feature garments from a single manufacturer or designer and are presented as informal fashion shows in retail stores.
Hatbox shows
Very informal shows that utilize small space and limited budget, carrying everything needed in a hatbox.
Mannequin modeling
A form of informal modeling in which the model acts as a live mannequin in a store window or on a display platform.
Video production show
Specifically produced to be videotaped and distributed to sales representative or retailers.
Model coordinator
Responsible for hiring, training, and coordinating all activities that involve the models.
Merchandise coordinator
Responsible for collecting and preparing the merchandise, fitting the merchandise to models, and returning the merchandise to departments after the show.
Stage manager
Oversees the use of the stage and runway, organizes equipment, and supervises people providing behind the scenes services, such as sound and lighting technicians.
Publicity and advertising coordinator
Responsible for all promotion of the event.
Guaranteed audience
Established before the show is planned, and is made up of individuals who will attend regardless of the fashion show.
Created audience
Established after the show is planned as a result of publicity and advertising.
Merchandise selection
The designation of apparel, shoes, and accessories for presentation in a fashion show.
Ideal chart
Lists all categories of merchandise that will be represented in the show.
The oral delivery of information used to identify trends of the season.
The individual responsible for commentrary.
Commentary cards
May include full commentary, partial commentary, or impromptu commentary on cards.
Full commentary
Involves writing every word on the cards as a script to the show.
Partial commentary
Written prior to the show, highlights pertinent details.
Impromptu commentary
Commentary created spontaneousyly during the show using cards as brief cases.
Preparation assistants to the models.
Music directors
In charge of selecting and presenting audio portion of the show, and other technicians are generally hired for fashion shows.