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33 Cards in this Set
- Front
- Back
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Publicity
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Nonpaid, unsponsored information initiated by the party seeking to tell others about a product, service, idea, or event and delivered to the public at the discretion of the media.
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Newsworthy
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Happening of sufficient interest or importance to the pubilc.
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Editors
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People responsible for maintaining the editorial focus for the news organization.
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Publisher
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Coordinates all organizational and functional components of the medium.
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Editor in-chief
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Person in charge of all aspects of reporting the news.
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Senior editors
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Individuals who manage a news section, such as a business, fashion, or travel.
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Assistant editors
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Responsible for reading all press release submitted to teh organization and reporting the newsworthy pieces to the more senior editors.
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Publicity writers
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Seeking recognition for their events or products, in meeting the criteria for publication.
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Producer
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Is like an editor in chief, a top manager in broadcast organizations.
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Assignment editor
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Has control over the flow of information and assignments, and as such, is probably the best connection at a broadcast news outlet.
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Associate producers
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Specialists in particular subjects and may also be good resources for publicity, if they regularly report on fashion or business.
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News story
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Information about recent events or happenings.
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Feature story
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A prominent or lead article.
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News/feature story
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Combines information from a news story with the special emphasis of a feature article.
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Covered publicity
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Publicity writers determine the news value of each situation and write about it in a publicity release.
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Promotion vice president
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Responsible for the publicity staff, consisting of the advertising department, the visual merchandising department, and the office of special events.
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Fashion director
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Responsible for fashion direction and leadership, special events coordinator, and a publicity or public relations director.
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Special events coordinator
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Responsible for directing all special events.
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Publicity or public relations director
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Responsible for the firm's public relations.
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Publicists
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May work for a public relations agency or work as a freelance consultants.
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Publicity outlet
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Any mass communication medium used by a firm or agency to commumicate with teh public about a product, service, idea, or event.
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General storeis
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Prepared for the main news section of a paper and include changes in policy, administration or personnel, business-related news, and announcements of special events of interest to the general public.
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Departmental stories
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Written from the viewpoint of a specific section of column of the newspaper such as fashion, lifestyle, travel, state and local, finance, sports, or entertainment among others.
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Video news releases
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Publicity pieces created by publicists and delivered to televisioon stations as news stories.
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Press release or publicity release
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Form used to pass information from the sponsoring party to the media outlet.
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Lead
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One or two sentences that summarize the news, including who, what, where, when, and how.
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Amplification
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Fills out rest of the story following the lead.
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Publicity photographs
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Accompany press releases and are prepared with the format or visual style of the publication in mind.
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Press kit
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Collection of publicity materials delivered to the press as a single unit.
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Fact sheet
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A detailed glossary of significant facts contained in the press kit.
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Press conference
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A gathering held by a firm seeking publicity about an event or happening for news reporters.
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Editorial credit
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May include the name of designers and suppliers of other accessories featured in the publicity.
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Product placement
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The placement of a branded product versus an unbranded generic product as a prop in a movie or a television.
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