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18 Cards in this Set
- Front
- Back
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6 big media companies
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time warner, cbs, viacom, walt disney, news corp, general electric
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Superbowl ads used to exemplify?
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Ritual model
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Research where you evaluate if a consumer is more positive towards a brand after viewing a commercial?
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Transmission model
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Which model adopts a mathematical view to understanding communication?
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transmission model
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Expressive view to understanding communication?
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Ritual model
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What is Shannon-Weaver model?
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Sender, Encoder, Channel, Decoder, Receiver
Info source, transmitter, noise, reception, destination |
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Basic assumptions about Symbolic Interactionism (Looking glass self)?
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-- Advertising goes beyond purchasing a good -- you also think about how people will see you
-- How we see ourselves is social in nature -- George Meade -- From sociology - “I am not what I think I am, I am not what you think I am, I am what I think you think I am” |
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What is cultivation theory?
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-Gerbener
-Modified theory with mainstreaming & resonance -Product placement enforces the effect of cultiavtion theory -- adds a sense of realism - Focuses on long-term effect |
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Hyper-commercialism?
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- Huge bombardments of ads that make consumers and advertisers frustrated.
- Consumers become immune to advertising messages, - So advertisers create more media messages to break through clutter (Creating Never Ending Cycle) |
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Is Advertising the language of post-modernism?
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True
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Medium is Message?
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Not just the message, but the way you deliver the messages impacts the meaning itself.
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Frame analysis
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Goffman, that cartoon with the knife - comic
How people make sense of events Media representation of events |
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Advertising As Interdisciplinary field?
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- We borrow Knowledge: Economic, Analysis of Consumer Culture, Social Psychology
- No Mega Theory that describes everything |
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Some institutions come with dual responsibilities:?
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- Means they serve public interest but also have to make money
- (Media Companies, Government: Hospitals, Schools, Court, etc). |
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Postmodernism Assumption about Reality?
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- EX: If you ran into Brad Pitt in Starbucks, you probably wouldn’t know that was him (Without Makeup, Photoshop etc.). We know him based on television/media not personal experience with him.
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Postmodernism:
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- There is no one absolute reality
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What does gratification do for consumers?
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- Surveillance, Diversion, Socialization, Personal Identity
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several disciplines used to understand advertising?
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economics - yes
social psychology - yes cultural anthropology - yes analysis of consumer culture - yes |
