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14 Cards in this Set

  • Front
  • Back
name the 6 sub divisions under MARCOM besides advertising
direct mail
sales promotion/pop
PR
interactive
Collateral
trade shows
5 things an account coordinator does
1. conferenece reports
2. time sheets
3. updating timeline/ status report
4. estimate +/- 10%
5. job #'s open and close
Top ten ways to become a successful advertising account manager #1
be proactive, not reactive
Top ten ways to become a successful advertising account manager #2
under promise, over deliver
Top ten ways to become a successful advertising account manager #3
know atleast as much about your clients brand and it's competition as she does
Top ten ways to become a successful advertising account manager #4
nothin is worth endangering the relationship you have built with your client
Top ten ways to become a successful advertising account manager #5
every big or little thing you do correctly builds client trust; every big or little things you do incorrectly weakens that trust
Top ten ways to become a successful advertising account manager #6
manipulate
Top ten ways to become a successful advertising account manager #7
don't sell your client anything but rather create an environment in which they feel comfortable buying
Top ten ways to become a successful advertising account manager #8
always be prepared for the worst and know what you're going to do when it happens
Top ten ways to become a successful advertising account manager #9
if you're not in control of your client; you're out of control
Top ten ways to become a successful advertising account manager #10
your noone's boss, but everyone's leader
your job is not to make your client _______ it's to make her _______________
happy; successful
the hats of an account manager
1. quaterback
2. Facilitator
3. researcher
4. strategists
5. consultant
6. psychic
7. Account Planner
8. Critic
9. Accountant
10. teacher
11. ethicist
12. reporter
13. firefighter
14. diplomat
15. cheerleader
16. performer
17. entertainer
18. ambassador
19. event planner
20. salsperson
21. entrprenuer
22. friend
23. janitor
24. marathoner`\\\\\\\