Reading...
Play button
Play button
Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
14 Cards in this Set
- Front
- Back
|
name the 6 sub divisions under MARCOM besides advertising
|
direct mail
sales promotion/pop PR interactive Collateral trade shows |
|
|
5 things an account coordinator does
|
1. conferenece reports
2. time sheets 3. updating timeline/ status report 4. estimate +/- 10% 5. job #'s open and close |
|
|
Top ten ways to become a successful advertising account manager #1
|
be proactive, not reactive
|
|
|
Top ten ways to become a successful advertising account manager #2
|
under promise, over deliver
|
|
|
Top ten ways to become a successful advertising account manager #3
|
know atleast as much about your clients brand and it's competition as she does
|
|
|
Top ten ways to become a successful advertising account manager #4
|
nothin is worth endangering the relationship you have built with your client
|
|
|
Top ten ways to become a successful advertising account manager #5
|
every big or little thing you do correctly builds client trust; every big or little things you do incorrectly weakens that trust
|
|
|
Top ten ways to become a successful advertising account manager #6
|
manipulate
|
|
|
Top ten ways to become a successful advertising account manager #7
|
don't sell your client anything but rather create an environment in which they feel comfortable buying
|
|
|
Top ten ways to become a successful advertising account manager #8
|
always be prepared for the worst and know what you're going to do when it happens
|
|
|
Top ten ways to become a successful advertising account manager #9
|
if you're not in control of your client; you're out of control
|
|
|
Top ten ways to become a successful advertising account manager #10
|
your noone's boss, but everyone's leader
|
|
|
your job is not to make your client _______ it's to make her _______________
|
happy; successful
|
|
|
the hats of an account manager
|
1. quaterback
2. Facilitator 3. researcher 4. strategists 5. consultant 6. psychic 7. Account Planner 8. Critic 9. Accountant 10. teacher 11. ethicist 12. reporter 13. firefighter 14. diplomat 15. cheerleader 16. performer 17. entertainer 18. ambassador 19. event planner 20. salsperson 21. entrprenuer 22. friend 23. janitor 24. marathoner`\\\\\\\ |
