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11 Cards in this Set
- Front
- Back
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Market (Entering a New Market)
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Competition
Market share Comparative products and services Barriers to entry/exit |
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Entry (Entering a New Market)
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Start from scratch
Acquire an existing player Joint venture with existing player |
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Current Industry Structure (Industry Analysis)
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Life cycle (growth, transition, maturity)
Performance Major players and market share Industry changes (new players, new technology) Drivers (brand, size, technology) |
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Suppliers (Industry Analysis)
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How many
Product availability Market situation |
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Future(Industry Analysis)
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Expanding or shrinking
Mergers and acquisitions Barriers to entry or exit |
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Objectives (M&A)
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Increase market access
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Price (M&A)
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Fair deal?
How to pay If the economy tanks? |
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Due Dilligence (M&A)
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Company context (situation, resources)
How secure are markets and customers Industry situation Competitive response to acquisition Legal issues |
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Exit Strategies (M&A)
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How long to keep it?
Divest parts of the organization? |
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Product (New Product)
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Special or proprietary
Financing Patented Substitutions Advantages and disadvantages Place in product line Cannabilizing our own products Replacing existing product? |
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Market Strategy (New Product)
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Expanding customer base
Prompting competitive response Barriers to entry Major players and market share |
