Acc 270 Final

Front 1

___ is the global mapping of users and organizations and how they are connected

Back 1

social graph

Front 2

___ happen when the value of a product or service increases as its number of users expands

Back 2

network effects/metcalfe's law/network externalities

Front 3

___ are the costs a consumer incurs when moving from one product to another. can involve actual money spent as well as investments in time, any data los, and so forth

Back 3

switching costs

Front 4

___ is internet content that cant be indexed by google or other search engines

Back 4

Dark web

Front 5

___ are programming hooks, or guidelines, published by firms that tell other programs how to get a service to perform a task such as send or receive data

Back 5

APIs (Application programming interfaces)

Front 6

___ is when others take advantage of a user or service without providing any sort of reciprocal benefit

Back 6

free rider problem

Front 7

___ is a network or single set of services controlled by one dominant firm

Back 7

walled garden

Front 8

___ is a collection of resources available for access over the internet

Back 8

cloud

Front 9

___ is software that is free and whose code can be accessed and potentially modified by anyone

Back 9

OSS (Open Source Software)

Front 10

___ is a promotion technique popular with social media that tries to get consumers to interact with an ad, then shares that action with friends

Back 10

Engagement/banner ads

Front 11

___ is the act of taking a job traditionally performed by a designated agent, and outsourcing it to an undefined generally large group of people in the form of an open call

Back 11

crowdsourcing

Front 12

___ is adapting products and services for different languages and regional differences

Back 12

localization

Front 13

___ is a mechanism thru which users interact with a computing device. it includes elements of the graphical user interface

Back 13

UI (user interface)

Front 14

___ are special purpose software designed and included inside physical products (often on firmware); help make devices "smarter," sharing usage information, diagnosing problems, etc

Back 14

embedded systems

Front 15

___ refers to technology you can use to implement things on one machine and use them on another machine without (or with minimal) changes

Back 15

platform independence

Front 16

___ are applications installed on a PC, typically supporting tasks performed by a single user

Back 16

desktop software

Front 17

___ are applications that address the needs of multiple users throughout an organization or work group

Back 17

enterprise software

Front 18

___ are software packages that integrate the many functions of a business

Back 18

ERP (Enterprise Resource Planning)

Front 19

___ are systems used to support customer-related sales and marketing activities

Back 19

CRM (Customer Relationship Management)

Front 20

___ are systems that can help a firm manage aspects of its value chain, from the flow of raw materials into the firm thru delivery of finished products and services at the point-of-consumption

Back 20

SCM (Supply Chain Management)

Front 21

___ are systems that use data created by other systems to provide reporting and analysis for organizational decision making

Back 21

BI (Business Intelligence)

Front 22

___ is software for creating, maintaining, and manipulating data

Back 22

DBMS (Database Management System)

- also referred to as database software

Front 23

___ is a form of computing where systems in different locations communicate and collaborate to complete a task

Back 23

distributed computing

Front 24

Server & Client

Back 24

world wide web is an example; refers to 2 pieces of software, a client that makes a request, and a server that receives and attempts to fulfill the request

Front 25

___ is software that house and serve business logic for use (and reuse) by multiple applications

Back 25

application server

Front 26

2 types of Data sharing formats

Back 26

EDI (Electronic Data Interchange)

XML (Extensible Markup Language)

Front 27

___ is a set of standards for exchanging messages containing formatted data between computer applications

Back 27

EDI (Electronic Data Interchange)

Front 28

___ is a tagging language that can be used to identify data fields made available for use by other applications. Most APIs and web services send messages where the data exchanged is wrapped in these tags

Back 28

XML (Extensible Markup Language)

Front 29

___ are programming tools that execute within an application. they are interpreted within their applications, rather than compiled to run directly by a microprocessor

Back 29

Scripting Languages

Front 30

___ is a scripting language that automates functions in office

Back 30

VB

Front 31

___ is a programming language designed to provide true platform independence ("write once, run anywhere") for application developers

Back 31

JAVA

Front 32

___ encompasses many different efforts; two categories SaaS and Utility computing

Back 32

Cloud Computing

Front 33

___ is when a firm subscribes to a third party software-replacing service that is delivered online

Back 33

SaaS (Software as a Service)

Front 34

___ includes variants such as platform as a service (PaaS) and infrastructure as a service (IaaS)

Back 34

Utility Computing

Front 35

___ is an architectural pattern in computer software design in which application components provide services to other components via a communications protocol, typically over a network

Back 35

Service Oriented Architecture

Front 36

___ is a type of software that allows a single computer to function as if it were several different computers running their own operating system and software. can make computing more efficient, cost effective, and scalable

Back 36

virtualization

Front 37

Why is OSS preferred?

Back 37

cost, reliability, security, scalability, agility, and time to market

Front 38

___ are pools of computing resources that reside inside an organization and that can be served up for specific tasks as need arrives

Back 38

private clouds

Front 39

___ are unpredicted but highly impactful events

Back 39

black swans

Front 40

___ are massive networks of computer servers running software to coordinate their collective use. provide the infrastructure backbone to SaaS and hardware cloud efforts

Back 40

server farm

Front 41

___ are the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions

Back 41

analytics

Front 42

Difference between data/information/knowledge

Back 42

data: simply raw facts/figures

information: becomes information when it's presented in a context so that it can answer a question, etc.

knowledge: insight from experience and expertise

Front 43

___ is a single table or collection of related tables; simply a list of data

Back 43

database

Front 44

___ are sometimes called "databade software" and is software for creating, maintaining, and manipulating data

Back 44

DBMS (Database Management Systems)

Front 45

___ is a language used to create and manipulate databases

Back 45

SQL (Structured Query Language)

Front 46

___ is the job title focused on directing, performing, or overseeing activities associated with a database or set of them

Back 46

Database Administrator

Front 47

___ are older information systems that are often incompatible with other systems, technologies, and ways of conducting business.

Back 47

legacy systems

Front 48

___ is a set of databases designed to support decision making in an organization

Back 48

data warehouse

Front 49

___ is a database or databases focused on addressing the concerns of a specific problem (e.g. increasing customer retention, improving product quality) or business unit

Back 49

Data mart

Front 50

___ is the process of using computers to identify hidden patterns in, and to build models from, large data sets

Back 50

data mining

Front 51

___ is a program that requires customer consent; or where all customers are enrolled and must get out

Back 51

opt-in/opt-out programs

Front 52

___ is the organization or firm that provides access to the internet

Back 52

ISP (Internet Service Provider)

Front 53

___ often used interchangeably with "web address," they identify resources on the internet along with the application protocol needed to retrieve it

Back 53

URL (Uniform Resource Locator)

Front 54

___ is application transfer protocol that allows web browsers and web servers to communicate with each other

Back 54

HTTP (Hypertext Transfer Protocol)

Front 55

___ is an application transfer protocol that is used to copy files from one computer to another

Back 55

FTP (File Transfer Protocol)

Front 56

___ is a value used to identify a device that is connected to the internet. usually expressed as four numbers separated by periods

Back 56

IP Address

Front 57

___ is distributing a computing or networking workload across multiple systems to avoid congestion and slow performance

Back 57

load balancing

Front 58

___ is the ability of a system to continue operation even if a component fails

Back 58

fault tolerance

Front 59

___ is acquiring a domain name that refers to a firm, product, or trademark, with the goal of exploiting it for financial gain

Back 59

cybersquatting

Front 60

___ is the language used to compose web pages

Back 60

HTML (Hypertext Markup Language)

Front 61

___ is temporary storage space used to speed computing tasks

Back 61

Cache

Front 62

___ works at both ends of most internet communication to ensure a perfect copy of a message is sent

Back 62

TCP (Transmission Control Protocol)

Front 63

___ is routing protocol that is in charge of forwarding packets on the internet

Back 63

IP (Internet Protocol)

Front 64

___'s intention was to provide data confidentiality comparable to that of a traditional wired network

Back 64

WEP (Wired Equivalent Privacy)

Front 65

___ is a web browser for mobile devices such as phones that use the protocol

Back 65

WAP (Wireless Application Protocol)

Front 66

2 major 3G Standards

Back 66

CDMA and GSM

Front 67

CDMA

Back 67

code division multiple access

Front 68

GSM

Back 68

global system for mobile communications

Front 69

___ is a program that infects other software or files. it requires an executable program to spread. attaches to other executables; can spread via operating systems, programs, etc.

Back 69

virus

Front 70

___ is a program that takes advantage of security vulnerability to automatically spread, but unlike viruses, these do not require an executable. some scan for and install themselves on vulnerable systems

Back 70

worm

Front 71

___ exploits that try to sneak in by masking itself as something it is not. released when user is duped into downloading and installing the malware cargo

Back 71

trojans

Front 72

___ is a term that can be applied to either someone who breaks into computer systems or is a particularly clever programmer

Back 72

hacker

Front 73

___ is a protestor seeking to make a political point by leveraging technology tools, often thru system infiltration defacement, or damage

Back 73

hacktivist

Front 74

___ is a con executed using technology, typically targeted at acquiring sensitive info or tricking someone into installing malicious software

Back 74

phishing

Front 75

___ are technologies that measure and analyze human body characteristics. Examples include finger scanners or eye scanners

Back 75

biometrics

Front 76

___ is a term used to refer to a variety of hostile/intrusive software

Back 76

malware

Front 77

___ are hordes or surreptitiously infiltrated computers, linked and controlled remotely, also known as zombie networks

Back 77

botnets

Front 78

___ are programs installed without full user consent or knowledge that later serve unwanted ads

Back 78

adware

Front 79

___ is software that surreptitiously monitors user actions, network traffic, or scans for files

Back 79

spyware

Front 80

___ is combing through trash to identify valuable assets

Back 80

dumpster diving

Front 81

___ is gaining compromising information thru observation

Back 81

shoulder surfing

Front 82

___ is scrambling data using a code or formula, known as a cipher, such that it is hidden from those who do not have the unlocking key

Back 82

encryption

Front 83

___ is a system that acts as a control for network traffic, blocking unauthorized traffic while permitting acceptable use

Back 83

firewall

Front 84

___ are software updates that plug existing holes

Back 84

patches

Front 85

___ is another term for search

Back 85

query

Front 86

___ is an algorithm developed by google cofounder larry page to rank websites

Back 86

pagerank

Front 87

___ is the process of improving a page's organic search results

Back 87

SEO (Search Engine Optimization)

Front 88

___ is the practice of designing, running and optimizing search engine ad campaigns

Back 88

SEM (Search Engin Marketing)

Front 89

___ is the concept where advertisers don't pay unless someone clicks on their ad

Back 89

PPC (Pay per click)

Front 90

___ is the max amount of money an advertiser will pay for each click on their ad

Back 90

CPC (Cost per click)

Front 91

___ is the number of users who clicked an ad divided by the number of times the ad was delivered (impressions). this measures the percentage of people who clicked on an ad to arrive at a destination site

Back 91

CTR (Click through rate)

Front 92

CPM

Back 92

Cost per thousand impressions

Front 93

___ creates a series of bogus websites, all linking back to a page, in hopes of increasing that page's results in organic search

Back 93

link fraud

Front 94

___ is when site operators generate bogus ad clicks to earn PPC income

Back 94

Click fraud

Front 95

___ are software that traverse available web links in an attempt to perform a given task. Search engines use these to discover documents for indexing and retrieval

Back 95

Spiders/Web Crawlers

Front 96

___ refers to the practice of delivering different content to a website user based on his or her geographic location

Back 96

geotargeting