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10 Cards in this Set
- Front
- Back
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aspect ratio for 35mm images and prints |
3:2 |
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leading |
the space between two lines of type |
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rule of thumb for mixing fonts |
no more than two fonts |
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two ways a line can form |
wherever two dots are connected wherever two planes meet |
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purpose of white space |
Gives the eye a place to rest |
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repetition |
The reuse of identical or similar design elements throughout the design |
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balance and symmetry create . . . |
harmony |
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focal point |
The element that is emphasized |
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Scale |
Creates visual hierarchy and visual interest |
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three ways to create visual interest |
Scale, contrast, texture |
