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29 Cards in this Set
- Front
- Back
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What is Barb's? How much % do they have of Smithville market?
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Primary supermarket chain in Smithville, IN market. Has about 50% of total Smithville market.
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What date is it now and when did the new liquor buyer start?
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Now: October 2001
New buyer started: June 1, 2001 |
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What info does SPSS file have?
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Two years of weekly data on beer category sales for both Smithville and Barb's
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What info does Excel files have?
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Last 18 weeks of data (for new liquor buyer) at Barb's, ending 10/6/01
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Date
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Ending date of the weeks
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Week
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Sequential numbering of the weeks
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"Incremental Cases"
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Beer sold on promotion: total sales-base sales
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"Base Cases"
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Cases sold at 'regular' price: total sales-incremental sales
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"Total Cases"
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Total sales: incremental sales + base sales
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Second letter= 'B'
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Base Sales (sales made without a promotion)
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Second letter = 'I'
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Incremental sales (sales due to product being on promotion)
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Second letter = 'T'
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Total sales
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Third letter = 'D'
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Dollar sales (sales in dollars)
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Third letter = 'C'
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Case Sales (sales in number of cases sold)
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Fourth/Fifth letter = 'PC'
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Percentage change from a year ago
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Fourth/Fifth letter = 'C'
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Change from a year ago
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SID
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Smithville Incremental Dollar Sales
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BTC
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Barb's Total Case Sales
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SBCPC
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Smithville Base Case sales Percentage Change from a year ago
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BBD
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Barb's Base Dollar Sales
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BTDC
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Barb's Total Dollar Sales Change from a year ago
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Excel file b2
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Summary data for last 18 weeks for Brewers
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Excel file b3
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Summary data for last 18 weeks for Brands
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Excel file b4
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Summary data for last 18 weeks for SKUs
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Excel file b5
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Worksheet 1: Measure definitions
Worksheet 2: Featured brands Worksheet 3: Brand list- shows what brands belong to each brewer |
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"All Commodity Volume"
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Estimate of total annual supermarket sales dollars. Updated weekly and more stable than weekly data. Reported in millions of dollars.
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"Average Items per Store Selling"
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Number of beer SKUs in the average store.
Measures the assortment available; is NOT measure of sales. |
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SKUs
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Shelf Keeping Units (categories which specify unique package sizes and container types for each product)
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Change in Average Items per Store Selling vs. a Year Ago
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Self Explanatory
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