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5 Cards in this Set
- Front
- Back
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Personality
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Personality trait theories
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Personality social learning theory
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Cognitive component
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Reflects beliefs and knowledge that someone holds about the attitude object.
E.g: a person may know that jogging 3 times a week is psychologically beneficial to them. |
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Affective component
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Consists of feelings or emotional responses towards an attitude object. Also known as the emotional component.
It is here that an evaluation of an attitude object is made. |
