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14 Cards in this Set
- Front
- Back
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Strategic planning |
A systemised way of relating to the future |
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domestic market extension concept |
Foreign markets are extenstions of the domestic market ; the domestic marketing mix is offered, as is, to foreign markets |
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Multidomestic market concept |
Each country is viewed as being culturally unique; an adapted marketing mif for each country is developed |
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Global market concept |
Wherever cost and culturally effective, an overall standardised marketing strategy is devleoped for entire sets of country markets; marketing mix elements are adapted where necessary. |
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Global marketing |
Using global ( standardised) market concepts in marketing decisions |
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TQM - total quality management |
Method thaat permits continuous improvement of the production of goods and services |
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Corporate strategy |
Strategy of the company as a whole |
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Generic strategy |
Cores strategy for the company as a whole |
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Differentioation Strategy |
When the marketer tries to convince the market that his or her product is different from that of other competitiors |
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FOcus strategy; |
when a company decides to focus on a particular market segment or part of the product line. |
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SCA - Sustainable Competetive Advantage |
Advantages over other competitores, enjoyed over a long period in the future |
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Straetgic planing |
A systemeised way of relating to the future |
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tactical planning |
A systematic way of handleing the issues and problems of today |
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Market planning |
A systematic way of producing and selling a product on a long-term basis |
