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7 Cards in this Set
- Front
- Back
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Transfer |
Something or someone we respect with relation of a product. |
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Testimonial |
Use of well known respected people to endorse a product or service |
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Glittering Generalities |
Referring words or emotions to get positive emotional response from people |
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Plain Folks |
Use of everyday people to sell products |
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Bandwagon |
"Everyone has it, you should too" |
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Name calling |
Use of names that evoke fear or hatred towards a negative symbol |
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Card stacking |
Shows products best features |
