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7 Cards in this Set
- Front
- Back
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58. Persuasive advertising is used in the ___ stages of the product cycle
A) growth and introduction B) growth and maturity C) introduction and growth 1 D) maturity and decline |
B) Growth and maturity
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59. Informative advertising is most apt to be used in which stage of the product life cycle?
A) Maturity stage B) Growth stage C) Decline stage D) Introductory stage |
D) Introductory stage
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60. Reminder-oriented advertising often appears in the ______ stage of the product life cycle.
A) growth B) introductory C)late maturity or early decline D) late growth or early maturity |
C) Late maturity or early decline
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61. Television is an attractive advertising medium because it •
A) is relatively inexpensive B) offers a rapidly growing network audience C) offers mass coverage and flexibility D) provides instant feedback which can be used to measure effectiveness. |
C) offers mass coverage and flexibility
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62. Companies that provide for NASCAR teams are eager to spend millions in exchange furs direct association with the biggest spectator sport in the United States.
A) public relations B) sponsorships C) specialty advertising D) product advertising |
B) Sponsorships
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63. When a grocery store in Arlington, Texas, gives free tickets to a Rangers baseball game with each purchase of over $200, it is using a ______ concept.
A) institutional advertising B) merchandise redeemable C) guerrilla marketing D) premiums |
D) Premiums
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64. Samples are particularly useful in promoting
A) concepts B) services C) new products D) expensive products |
C) New products
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