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7 Cards in this Set
- Front
- Back
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Personal selling
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A function of marketing that involves personalized, two-way communication between the salesperson and the customer in the process of exchanging merchandise for money or credit
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Customer-oriented selling
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An approach to selling that involves meeting and exceeding customer expectations while making customers feel important, identifying their needs, and finding solutions to best fulfill those needs
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Organizational climate
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The feeling that employees have about their opportunities value, and rewards for good performance within the business
Ex: high esteem results in low employee turnover which increase company profits |
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Compensation
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Payments and benefits for work accomplished
Ex: Wage, Salary, and Commission |
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Sales quota
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The projected volume of sales (units or dollars) assigned to a department or person for a time period
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Preparing merchandise for sale
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- sort and arrange merchandise
- ticket and price merchandise - transfer merchandise between store branches - set up and clean merchandise fixtures |
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Sources Of Product Information
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- Person use/experience
- Promotional circulars and flyers - Consumer publications - Trade publications - Sales representatives and store buyers - Manufacturer's literature - Labels - Hang tags - Packaging |
