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50 Cards in this Set

  • Front
  • Back
Global Business
Globalisation
• Nature and Trends
• Growth of the Global Economy
• The process of globalisation has been assisted by advancements in technology, mainly
in communications and computers.
• Changes in Markets
• Financial
• Deregulation of financial markets and the removal of exchange rates in the ‘80s
• Development of international finance and equity markets
• Foreign exchange market - electronic network that connects worlds major financial
sectors
• Trading value in excess of 4.2 trillion dollars per day (US)
• Labour
• Legal barriers to free movement known as immigration
• Trans-national corporations have encouraged labour movement
• Consumer
• Developing of similar needs and wants ‘world culture’
• Driven by technology such as pay TV and internet
• Reduction of trade barriers results in reduced prices for foreign goods
• TNCs sell standardised products to consumers around the world
• Trends in Global Trade Since World War II
• Tariff Reductions, for manufactured goods the tariffs decreased from 40% to 4%
• Agricultural products used to amount for half of all trade, now they amount to less than
11%
• Rising incomes have increased demand for services and manufactured goods
• Most capital transfers occur between already wealthy countries
• Global financial transactions have increased at a faster rate then trade in goods and services
• Drivers of Globalisation
• Role of Trans-national Corporations
• Bring world economies closer together as they try to maximise sales, obtain resources
and invest money
• TNC’s in an increasingly competitive business environment seek new market opportunities
in conjunction with more efficient and less costly production methods
• Global Consumers
• Increase contact between people from around the world and the impact of media
have reduced cultural differences and the preference for local products
• This benefits TNCs through large scale production and marketing efforts
• The rise in incomes allows people to afford more internationally made products
c
Impact of Technology
• Developments in information technology and transport have made movements of
goods, information, equipment, ideas and people easier, faster and cheaper
• Email and video conferencing co-ordinates business activities across different countries
• Role of Government
• Governments have promoted international trade through the reduction of trade barriers
in the form of tariffs and duties
• Policy changes such as privatisation and deregulation have created opportunities for
globalisation
• Specific trade agreements have been made between countries to lower trade barriers
• Deregulation of Financial Markets
• Australia removed controls over interest rates and regulations which prevented entry
of foreign banks.
• Australian dollar was floated on the foreign exchange market
• Government restrictions on the movement of capital were lifted in the ‘80s to stimulate
economic growth
• Interaction Between Global and Australian Business
• Competition
• AU businesses face greater competition from overseas suppliers of goods and services
due to the reductions in trade barriers and tariffs.
• Foreign Investment
• Australia is seen as a low risk country for investment with relatively good rate of return
c
• Global Networks
• Sydney is a significant world city in terms of global business links
• Qantas’s membership of the One-World Alliance
• Global Business Co-operation
• Australian businesses have established links with overseas businesses to achieve market
and production economies
• Exports of Goods and Services
• Export has always been important to the rural and mining industry however it is increasingly
more important to elaborately transformed manufactures and service businesses
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-
Global Business Strategy
• Methods of Internal Expansion
• Exporting
• Low cost, low risk way of becoming a global business
• Types of exporting
• Indirect - business sells products to domestic consumers
• Direct - Sells products to agents or intermediary
• Intra-corporate - products sold within the company
• Foreign Direct Investment
• When a business in one country owns property, assets or business interests in another
country
• Can result in a variety of business agreements
• Wholly owned subsidiaries
• Joint ventures
• Strategic alliances
• Currency fluctuations may eliminate any cost efficiencies
• Relocation of Production
• Reasons for may include:
• Reduced labour costs
• Avoidance of trade barriers
• Closure proximity to customers
• Possibility of consumer backlash if exploitive work practices are used
• Decreased production costs may lead to increased profit
• Management Contracts
• An arrangement under which a global business provides managerial assistance and
technical expertise to a second or host business for a fee
• Provides extra income with little capital outlay and potentially opens new markets in
foreign countries
• Host business does not gain any managerial training
• Licensing / Franchising
• Licensing is an agreement in which one business permits another to produce and
market its product
• Franchising is a specialised form of licensing in which the franchisor grants the franchisee
the right to use a company’s trademark an distribute its product
• Reasons For Expansion
• Increase Sales / Find New Markets
• Due to Australia being a relatively small market it is important for AU businesses to
export their products overseas
• Acquire Resources and Access to Technology
• Due to climactic, geological and historical factors, many resources are unavailable or
difficult to obtain locally
• Some economies have high levels of technology and efficient production methods, expansion
into these economies can provide great advantages to a company.1
• Diversification
• Expanding production and activities overseas in order to reduce risk
• Three types
• Geographic - operating in foreign locations
• Product - entering into a foreign market in an effort to increase the range of products
sold
• Supplier - having multiple suppliers of materials
• Minimising Competitive Risk
• By expanding into a wide range of diverse markets a business reduces the risk it faces
from internal competition330430:
• Minimising Competitive Risk
• By expanding into a wide range of diverse markets a business reduces the risk it faces
from internal competition
• Economies of Scale
• The reduction in costs of production caused by increasing the size or scale of the production
facility and spreading overhead costs over a larger output.
• By expanding overseas, the business acquires a larger customer base which allows the
volume of production to increase
• Cushioning Economic Cycles
• Economies fluctuate between boom and recession, by selling in multiple markets, a
recession in any one market will not affect the business as much as if it were the business’s
only market.16
• Regulatory Differences
• Government regulations vary depending on the country, this allows the business to
exploit reduced regulations in different countries. Such regulations may include taxation,
environmental protection and wages.
• Tax Minimisation
• Every tax payer is entitled to minimise their taxes legally, business try to evade taxes
• Tax holiday - scheme where no company or personal tax is paid for a period of time
• Tax haven - a country which imposes little or no tax on business income1
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Specific Influences on Global Business
-
• Financial
• Currency Fluctuations
• The conversion of currency is done through the foreign exchange market
• The exchange rate is the value of one currency compared to the value of another’s.
• Effects of Currency Fluctuations
Fall in AU Dollar
(Depreciation)...-
Import more expensive
Exports cheaper...-
Increase in AU business
competitiveness...-
Rise in AU Dollar
(Appreciation)...-
Exports more expensive
Imports cheaper...-
Decrease in AU business
competitiveness (:
• Interest Rates
• Due to the deregulation of the financial markets, businesses can negotiate countless
options for borrowing money in international financial markets.
• The risk of using overseas institutions is fluctuating currencies which can eliminate
any financial gains.
• Overseas Borrowing
• Occurs through international capital markets
• International bond market enable lenders to sell bonds to international borrowers
• Euro-Currency - any currency that is banked outside its country of origin
• Offshore financial centres - cities or countries which provide large amounts of funds
to countries other than their own96620
• Political
• Tensions Between Protectionism and Free Trade
• Protectionism - the practice of creating artificial barriers to free trade, in order to
protect domestic industry and jobs
• For: Protects domestic jobs
• For: Protect health of citizens by banning products not meeting regulations
• Against: Causes higher prices for consumers
• Against: Leads to lower economic growth rates
• Free trade - the free flow of goods and services across countries unobstructed by tariffs
or trade barriers1e1a
• International Organisations and Treaties
• United Nations - plays a controlling role in world affairs and international peacekeeping
• World bank - provides low interest loans for developing countries
• International monetary fund - fosters an orderly foreign exchange agreements and a
workable international monetary system
• Bank of international settlement - Meets ten times a year in Switzerland to discuss
the global financial system
• World trade organisation - responsible for managing world trade and investment activities
and works to eliminate barriers on international trade
• Trade Agreements
• A negotiated relationship between countries that regulates trade between them
• NAFTA - (North American Free Trade Agreement) - free trade zone incorporating
Mexico, Canada and the United States
• Trading bloc - An organisation of nations formed to promote free trade among it’s
members and to create common policies.
• European Union - trading bloc with the European nations which has it’s own parliament,
courts, commission and currencyØ_º
• Regionalism
• A focus on securing trade agreements between groups of countries in a geographic region
• War and Civil Unrest
• In unstable regions, the political and social environment must be closely monitored to
ensure the safety of all personnel.
• Department of Foreign Affairs and Trade - provides up to date information about the
level of political risk for each country in the world
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• Legal
• Contracts
• A legally enforceable agreement
• Outlines the details of the agreement and the rights and obligations of each of the
parties involved
• Contract law refers to those laws that govern the enforcement of contracts
• Common law - based on tradition, judges decisions and custom
• Civil Law - a very detailed set of laws which is organised into codes which list what is
and is not permissible.477551
• Dispute Resolution
• Negotiation
• Parties enter into private discussion to resolve and contractual disputes
• Mediation
• Guiding of a discussion between parties in an effort to resolve their disputes without
resorting to legal action
• Arbitration
• The process which involves the settlement of a dispute before an impartial umpire,
such as a judge, who makes a binding decision.}
• Intellectual Property
• Refers to monopoly rights that a person acquires over a ‘product’ generated by intellectual
activity.
• Copyright - the protection of intellectual ideas put in permanent for, it gives certain
people exclusive rights to deal with certain works.
• Patent - gives the inventor the exclusive right to make, use or sell, as well as licence
other to make or sell, a newly invented product or service.
• Trademark - a brand name of design that is officially registered, they may be such
things as headings, names, signatures, words, labels, etc.8oUB
• Sociocultural
• Languages
• Not being able to understand a foreign language may prevent a person from fully understanding
a country’s culture.
• Non-verbal communication refers to the messages we convey through boy movements,
facial expressions and the physical distance between individuals.
• English is the most common language in businessdf99
Tastes
• Global business needs to modify products to suit local tastes
• Colour can be related to a culture’s taste
• Food preferences are influences by culture
• TNC’s must maintain consistency in quality and integrity of brand name
• Religion
• Affects business relationships and types or products consumed
• Food styles religious holidays and prayer time must also be considered
• Varying Business Practices and Ethics
• Countries have their own standards of acceptable business standards
• In certain countries, making payments or providing gifts to government officials to
get services or contracts is considered normal.
• Business practices can require the exchange of gifts, business cards, gestures, etc.
• Entertainment can play a significant role in the business relationship
Well Done!!!
Managing Global Business
• Financialural
• Methods of Payment
• Payment in advance - method allows the exporter to receive payment and then arrange
the goods to be sent
• Letter of credit - a commitment by the importers bank which promises to pay the exporter
a specified amount when documents proving shipment of the goods are presented
• Clean payment - (remittance) - occurs when the payment is sent to, but not receive by
the exporter before the goods are transported
• Bills of exchange - a document drawn up by the exporter demanding payment from
the importer at a specified time
• Open credit - allows the importer access to the goods with a promise to repay at a
later datek=7970
• Credit Risksl
• Risks for global business
• Default on payment
• Partial payment
• Slow payment
• Failure to supply goods
• Supply of poor quality goodss
• HedgingRisksl
• Hedge contract - contraction a company enters into to limit foreign exchange losses
• Forward exchange contract - contract to exchange one currency for another currency
at an agreed upon rate on a future date
• Options contract - gives the purchases the right, but not obligation to buy or sell a
certain amount of foreign currency as a set exchange rate within a specified amount of
time
• Swap contract - an agreement to exchange currency in the spot market with an
agreement to reverse the transaction in the future.
• Used when a business needs to raise finance in a country in which they are not well
known and therefore would be required to pay a higher interest rate.qGa
• Insurancesksl
• Protects businesses from other risks such as non-payment of goods
• Export Finance and Insurance Corporation - provides insurance to exporters, the insurance
can cover non-payment of goods and also political risk, however it only applies
in countries where Australia has signed treaties.
• Marine insurance - covers shipments by air, road, sea and rail
• Product liability insurance - protects manufactures from liability due to damage
caused by the use of the product
• Currency risk insurance - protects exporter from loses due to currency fluctuations0/12
• Obtaining Finance
• Domestic capital market - a facility for organising finance through domestic financial
institutions
• International capital market - services provided by international banks include working
capital loans, finance, cash management services, finance for mergers and joint
ventures
• Eurocurrency - currency of a country that is placing in the bank of another country t”m
• Marketingsksl
• Research of Market
• Problems with secondary data:
• Not readily available or reliable
• Could be altered to promote foreign investment
• Most countries do not have a regular census to provide demographic information
• Problems with primary data:
• May be difficult to collect
• Researchers need to be very familiar with the local language and dialect in order to
prepare questions and interpret answer correctly
• Social structures, attitudes and values vary from country to country
• People may be reluctant to provide information
• Global Branding
• The worldwide use of a name, term, symbol or log to identify products from one seller
and differentiate them from those of competitors
• Reasons for usage:
• Cost effective as one advertisement can be used in a number of locations
• Provides a uniform worldwide image
• The successful brand name can be linked to new products being released on the
market
• Standardisation
• Offering of a common product on a worldwide basis
• Global business can gain economies of scale, savings on research and development
• This assumes that the way a product is used and the need it satisfies are the same the
world over
• Differentiation
• A business develops a marketing mix that makes it stand out from it’s competitors
• Can be based on factors such as reliability, quality, fashion, product design or brand
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• Operationsksl
• Sourcing
• Business must decide whether it should make or buy the resources needed to create
their products
• Outsourcing - the business buys component part from either a domestic or overseas
supplier, this may result in:
• Lower prices
• Higher quality and better designed components
• More advanced technology
• Vertical Integration - the expansion of the business’s production in related but different
areasmeS
• Global Web
• A network of production sites located around the world, each specialising in the part
of the production process which it can most efficiently perform6
RADICAL!!
• Employment Relationsge
• Organisational Structure
• Centralised decision making - the extent to which decision making is controlled at a
high level at a single location
• Decentralised decision making - subsidiaries closer to markets have a better understanding
of local culture, policies, laws and competitors, therefore decisions are made
at a much lower level
• Staffing
• International employment relations managers are responsible for:
• Managerial and executive staff
• Production workers and office staff
• International operations will require bicultural managers who understand the culture,
customs and practices of the host and home countries
• Shortage of Skilled Labour
• It may be difficult for the business to find skilled employees and managers overseas
• Labour may be cheap in a foreign country however the employees may require training t”m
• Labour Law Variations
• Laws relating to the following areas differ across countries
• Minimum age a person can work full time
• Maximum hours of work per day
• Legal minimum wage
• Sick leave and holiday pay
• OHS regulationsame
• Minimum Standards of Labour
• Employment relations management considerations
• Level of education in mathematics
• The ability of employees to speak English
• The speed at which local people can attain new skills
• The current skill level of employees271638
Staffing Systems
• Ethnocentric
• All key staffing positions at all company locations are filled by parent company
personnel
• Poly-centric
• Personnel from the host country manage the subsidiaries, while the parent company
personnel fill the key roles at company headquarters
• Geocentric
• Seeking the best people for key jobs throughout the entire organisation, irrespective
of nationality
• Evaluationksl
• Involves comparing actual performance with planned performance
• The business must analyse it’s strategic plan to determine what it wants to achievet
• Modification of Strategiesl
Modification of Strategies
• Strategies must be modified according to evaluations based on political, social and economic
influences of the period
• Changes in strategies may be influenced by:
• Employment relations
• Supplier difficulties
• Policy changes
• Ecological sustainabilitylayA
COOL!
Management Responsibility in a Global Environment
• Ethical Practice
• Tax Havens
• A country that imposes little or no taxes on business income
• Tax paradise - no relevant company tax
• Tax Shelter - tax may be levied on some internal transaction, low rates of tax in profits
from internal sources
• Tax privilege - no tax for some types of businesses
• Transfer Pricing
• The prices one subsidiary of a company charges a second subsidiary for goods and
services
Australia
Item costs $1000
to produce, it is
sold to a Malaysian
Subsidiary for
$1000
Tax rate: 30%
Tax paid: $0sl

Malaysia
The Malaysian subsidiary
resells the
item for $2000 to a
US subsidiary
Tax rate: 15%
Tax paid: $150

United States
The US subsidiary
sells the item at
cost for $2000
No profit earned
No tax paid
Tax rate: 32%
Tax paid: $050
• Minimum Standards of Labour
• Labour standards - the conditions tat affect a business’s employees, or those of it’s
suppliers, subcontractors, or others in the production chain.yt
Dumping Illegal Products
• Types of products
• Harmful or illegal products that cannot be sold in other markets
• Harmful chemicals
• Poorly designed machinery
• Inappropriate food stuffs
• The environmental laws in some developing countries are lax so that the material isn’t
properly stored or treated3516
• Ecological Sustainabilityur
• The use of methods of production that conserve the Earth’s resources for future generations
• Economic growth should not occur at the expense of the environment
• International standards organisation - series of voluntary environmental standardsve-flas
Management Responsibility in a Global Environment
-
• Ethical Practice
• Tax Havens
• A country that imposes little or no taxes on business income
• Tax paradise - no relevant company tax
• Tax Shelter - tax may be levied on some internal transaction, low rates of tax in profits
from internal sources
• Tax privilege - no tax for some types of businessesObHwAyt
• Transfer Pricing
• The prices one subsidiary of a company charges a second subsidiary for goods and
services
Australia
Item costs $1000
to produce, it is
sold to a Malaysian
Subsidiary for
$1000
Tax rate: 30%
Tax paid: $0

Malaysia
The Malaysian subsidiary
resells the
item for $2000 to a
US subsidiary
Tax rate: 15%
Tax paid: $150

United States
The US subsidiary
sells the item at
cost for $2000
No profit earned
No tax paidid=62
Tax rate: 32%
Tax paid: $0
• Minimum Standards of Labour
• Labour standards - the conditions tat affect a business’s employees, or those of it’s
suppliers, subcontractors, or others in the production chain.
• Dumping Illegal Products
• Types of products
• Harmful or illegal products that cannot be sold in other markets
• Harmful chemicals
• Poorly designed machinery
• Inappropriate food stuffs
• The environmental laws in some developing countries are lax so that the material isn’t
properly stored or treated
• Ecological Sustainability
• The use of methods of production that conserve the Earth’s resources for future generations
• Economic growth should not occur at the expense of the environment
• International standards organisation - series of voluntary environmental standards62
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