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31 Cards in this Set
- Front
- Back
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technology- virtual site selection and research
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online request for proposals (RFPS), virtual tours (on website, 360 degree views), industry information portals CVB web pages
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technology- marketing and communication
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websites and strategic communications
-clear, easy to find info -focus on the who, what, when, and why of the conference on the website |
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E-Marketing
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E-blasts, high volume marketing via email
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E-Marketing guidelines
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-est. a dialogue and confirm that the recipient wants future mailing
- keep it simple- concise emails that are to the point |
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technology- room design software
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-computer-aided design (CAD) software to graphically enhance room design production
-3d tour of room setups -events can enhance by providing actual room images to incorporate into the images |
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technology- sales of the show floor
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virtual enhancement in the trade show floor selling process
- provides updated layouts -helps buyer locate an appropriate floor space -use of colors to help design |
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technology- online registration
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-use of web for pre-registration
-double check all info -carefully integrate the data collected online and manually -saves time and money |
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technology infrastructure
VOIP- voice over internet protocol |
internet telephone, skype
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technology infrastructure
Audience response system (ARS) |
-similar to technology in an audience participants game show
-can be tracked online as survey or poll -can be streamlined into powerpoint presentations |
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technology- post conference applications
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online evals, media marking
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podcasting
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the method of distributing multimedia files, such as audio or video programs for playback on mobile devices and computers
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podcasting allows for
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listeners to access content that they can listen to at their leisure
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negotiation
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the process by which a meeting planner and supplier reach an agreement on the terms and conditions that govern their relationship before, during and after a meeting, convention, expo or event
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negotiation strategies
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-do your homework
-research the property/service/product -listen and don't get emotional |
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net worth of meeting
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summary of all revenue generated for the property (sleeping rooms, f &b)
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contracts
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an agreement between two or more persons consisting of a premise or mutual promises that the law will enforce
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essential elements of a contract
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-the offer by one party
- acceptance of the offer as presented -considerations |
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contracts can be terminated by
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expiration of specific time, specific revocation by offeror
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usually the offerors in contracts
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hotel or other venue
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offeree
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meeting sponsor
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oral vs written contacts
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better to have written, less chance for misunderstanding
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a valid contract must contain
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-identity of parties
-identification of the subject matter -terms of agreement |
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cancel without penalty or damages if...
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-hotel ownership is changed
-meeting outgrows space -hotel does not perform satisfactory at an earlier meeting -change in hotel rating |
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termination
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-"act of god"
- permits either party to terminate contract without damages if fulfillment of obligations imposed in agreement are rendered impossible by occurrences outside of control of either party - strikes, severe weather |
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4 methods of resolution
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-privately and informally
-give up possibility of reaching a solution and pay the damages -go to court and sue |
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insurance issues- common insurance types
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worker's compensation
alcohol server liability exhibitors liability policies |
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ADA Americans with Disabilities Act
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it is illegal to discriminate against or fail to accommodate people in wheelchairs, with visual or hearing impairments, food restrictions
- must make accommodations |
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guidelines for addressing ADA-
visually and hearing impaired |
accommodations for the blind and visually impaired
-technology orientation, mobility specialists, tactile maps accommodations for hearing impaired -relay service, email, interpreteres |
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risks
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contractual, operational, negligent occurrences, acts of god
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3 ways to manage risks
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1. avoid it
2. transfer it to another party involved in the transaction 3. insure it |
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insure
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a form of transference using insurance companies money to pay any damages
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