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42 Cards in this Set

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(michelle et al., 2008) Relationships between concepts and basic neural building blocks of meaning
Search through 1 trillion words of online text to find verbs with co occurring nouns. Celery - (eat, fills, tastes.) Airplane - (Fly, rode, lifted)

Then the study identified brain areas associated with those verbs.

The study found that the verbs associated with a certain noun would all register in the same brain area. Therefore, we can predict activation for nouns from where the verbs are activated in the brain.

Also Perceptual and motor brain areas involved in
representing meaning

Concepts are represented by highly distributed
patterns of activation across the brain
How do we categorize
Definitions, prototypes, examplars
How do we represent the relationship
between categories
Semantic networks
How are concepts and categories represented
in the brain?
Overlapping distributed patterns of activity
What is reasoning? What are the two types?
Cognitive processes by which people start with
information and come to conclusions that go
beyond that information

Deductive reasoning
• Inductive reasoning
Deductive Reasoning?

What are the different components?
the
conclusion necessarily follows from the
premises.

Syllogisms
Atmosphere effect
Belief bias
Conditional syllogisms
Falsification principle:
Pragmatic reasoning schema
Syllogisms
A way of deductive reasoning that works well for concrete examples, but not abstract problems.

Two statements called premises
– Third statement called conclusion
Categorical syllogisms
Describe relation between two categories using
“all”, “no”, or “some”

Valid if conclusions follows logically from its two premises, but validity does not necessarily mean that the conclusion is true.
Atmosphere effect
error in evaluation of syllogism

If both premises and the conclusion all use the
same descriptor (“all”, “some”, or “no”) then
people tend to say the syllogism is valid

All professors are faculty.
All professors are teachers.
Therefore, all teachers are faculty.
Belief bias
Error in evaluation

If syllogism is true or agrees with a person’s beliefs,
more likely to be judged valid
– If syllogism is false or disagrees with a person’s beliefs,
more likely to be judged not valid
Conditional syllogisms
First premise: “If p, then q”
– p = antecedent
– q = consequent
– Example (denying the consequent):
If p then q.
Not q.
Therefore, not p.
Watson Four Card Problem

Cheng & Holyoak (1985)
Effect of using real‐world items in a
conditional‐reasoning problem. (either using numbers and letters for the problem, or using meaningful everyday terms.

Demonstrates the Falsification principle, and the Pragmatic reasoning schema.
How is the falsification principle demonstrated in the the Wason Four‐Card Problem
to test a rule, you must
look for situations that falsify the rule
– Most participants fail to do this
– When problem is stated in concrete everyday
terms, correct responses greatly increase
The Wason Four‐Card Problem
Griggs and Cox (1982)
Compared abstract version
to “beer” version
• Concluded that when people
can relate the problem to
real world regulations, they
better understand the
critical tests
The Wason Four‐Card Problem
Cheng & Holyoak (1985)

How is the P]pragmatic reasoning schema demonstrated?
Every card has “Entering” or “Transient” on one
side, and a list of diseases on the other side:

Two conditions:
– No permission schema:
Make sure that if the form says “Entering” on one side,
then cholera is listed on the other side.
– Permission schema:
This form lists inoculations. If the traveler is entering the
country, then cholera must be listed to insure
protection against the disease.

Conclusions:

permission schema conditions resulted in higher accuracy.

People are often not good at reasoning
abstractly
• Context is importan
Pragmatic reasoning schema:
thinking about
cause and effect in the world as part of
experiencing everyday life
– Permission schema: if A is satisfied, B can be
carried out
• Used in the concrete versions
• People are familiar with rules
Misinformation effect
Misleading or suggestive information presented
after a person witnesses an event can change how
that person describes the event later (MPI)
What are the three components of the Miss Information Effect? Describe.
Memory‐trace replacement
– MPI impairs or replaces memories that were formed
during original event (reconsolidation?)
• Retroactive interference
– More recent learning interferes with memory for
something in the past
– Original memory trace is not replaced
• Source monitoring error
– Failure to distinguish the source of the information
– MPI is misattributed to the original source
False Childhood Memories
Hyman et al. (1995)

Describe the study and its findings.
Participants’ parents filled out
questionnaires about
childhood experiences
• Participants repeatedly
interviewed about experiences
– Real experiences from
questionnaires
– False experiences added by
experimenter, e.g.:
Birthday party at age five with pizza
and a clown

Results: The more the people were interviewed, the more false memories they remembered.

(MPI Effect of memory trace replacement)
False Childhood Memories
Hyman et al. (1995)
Experimental Condition : (view film of make teacher reading to students)

Control Condition: View film of female teacher reading to children.

Both groups viewed a film of a female teacher getting robbed by a man, and then later had to pick the robber from a photo spread.

Results: make condition participants picked the male teacher as the robber than in the female condition.

Source monitoring error
Definitional Approach
Determine category membership based on
whether the object meets the definition of
the category

Works for abstract, constricted categories
Defining features
Features that any object must have to be a
category member
– Necessary and sufficient conditions
Prototype
An average of category members encountered in the past
– An abstract representation of the “typical” member of a
category
Characteristic features
Features that objects in the category typically have
– The most salient features of the category
– True of most instances of that category
Prototype Approach
Rosch (1975) “Prototypicality”
Do category members vary in typicality

Rate each category member on how well it
represents the category title
1 = very good category example
high prototypicality
7 = very poor category example
low prototypicality

Conclusion:
Some objects are more prototypical of a
category than others, i.e. they more closely
resemble the prototype
Better at handling highly variable categories than prototype approach
Rosch & Mervis (1975) “Family resemblance”
What makes an object more or less prototypical?

Task: “For each of the following objects, list as
many characteristics and attributes that you feel
are common to these objects.”
“Dog”
Four legs, barks, fur, chases cats, tail…
“Deer”
Four legs, hooves, fur, eats apples, tail…
“Whale”
Swims in ocean, baleen, blow hole…

Conclusions:
– Strong positive relationship between
prototypicality and family resemblance
– When items share many features with other items
in the category, the family resemblance of these
items is high, and they are rated more prototypical
– They share characteristic features
Smith et al. (1974) “Typicality effect”
Does prototypicality affect (RT) performance?
• Task: Sentence verification technique

Conclusion:
– Typicality effect: prototypical objects are
processed preferentially
– Highly prototypical objects judged more rapidly
Respond “yes” if the sentence is true, “no” if it is false
An apple is a fruit.
A pomegranate is a fruit.
Mervis et al. (1976) “Naming”
Does prototypicality affect naming?
• Task: Name as many members of a category as
possible.
• Result:
– More prototypical members of a category are named
before less prototypical members
Bird: robin, cardinal, raven, sparrow, seagull, ostrich, penguin
Rosch (1975b) “Priming”
Does prototypicality affect priming?
• Task:
1. Hear a color word
2. Make a same/different judgment about two
colored discs

Conclusion:
When participants heard
“green” they brought to mind
the prototype for the color
green. This acted as a better
prime for stimuli that
matched the prototype well
Exemplars
Exemplars
Cognitive economy
Shared properties are only
stored at higher‐level nodes
Inheritance
Lower‐level items share
properties of higher‐level items
(e.g. a robin has feathers)
Semantic Network
Collins & Quillian (1969)
Prediction:
The time it takes to retrieve information about a concept should
depend on the distance in the network. Shorter = faster.


true
Semantic Network
Meyer & Schvaneveldt (1971)

Spreading activation
Semantic Network
Meyer & Schvaneveldt (1971)
Lexical decision task

spreading activation
If activation spreads from the first word
to the associated word, then it should be primed,
and RT should be faster than for the unassociated
word, which won’t be primed.

RT for the second word is faster when it is
semantically related to the first word.
Problems with semantic network model
links can be longer or shorter depending no how closely related they are.

connects also doe not need to follow a heirarchy
Collins & Loftus (1975)
Updated semantic network model:
1. Links can be shorter or longer

2. No strict hierarchical structure

3. Existence and strength of links depend on
individual experience
Evidence of categorization by single neurons?
Freedman et al. (2003)

Monkey tests
Trained monkeys to categorize ambiguous
stimuli as “dog” or “cat”:

Conclusion:
– There are individual neurons that help distinguish
between categories
– Different neurons involved in representing
categories during different stages of processing
(e.g. perception versus working memory)
How are concepts distributed in the brain?
Martin et al. (1996)
How are concepts distributed in the brain?
Martin et al. (1996)

Objects > nonsense
objects
Found distributed
network across
many parts of the
brain.

Animals > tools
More activation in
visual processing
areas in occipital
lobe.

Tools > animals
More activation in
motor planning
areas in frontal
lobe.

Conclusions:
– Concepts seem to be represented in part based on
salient properties (e.g. uses for tools and
appearance for animals).
– Similar concepts represented by similar brain
areas (e.g. occipital lobe for animals, frontal lobe
for tools).
Encoding Specificity
We learn information together with its
environmental context
State‐Dependent Learning
Learning is associated with a particular
internal state

Eich & Metcalfe (1989)
• Used happy or sad music to induce a mood
before studying
Better memory if person’s mood at encoding
matches mood during retrieval
Transfer‐appropriate processing
Learning is associated with the process used
to encode the information

Morris et al. (1977)
– Varied the level of processing using different
encoding tasks…

Memory is enhanced if the encoding process
is similar to the retrieval process