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9 Cards in this Set
- Front
- Back
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Baby Boomers |
A person born in the years following World War II, when there was a temporary marked increase in the birth rate. |
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Business Traveler |
A traveler whose expenses are paid by the business he works for. |
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Culture |
The arts and other manifestations of human intellectual achievement regarded collectively. |
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Demographics |
Statistical data relating to the population and particular groups within it. |
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Discretionary Income |
discretionary income is money left over after paying for rent, food, utilities, and life's other necessities. |
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Extrinsic |
Not part of the essential nature of someone or something; coming or operating from outside.
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Intrinsic |
Belonging naturally; essential. |
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Leisure travel |
Travel undertaken for pleasure, as opposed to business travel. Often used to indicate a trip of seven days or longer, regardless of its purpose. |
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Target market |
A particular group of consumers at which a product or service is aimed. |
