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9 Cards in this Set

  • Front
  • Back

baby boomers

are people born during the demographic Post–World War II

business traveler

done in the course of business or work, other than the daily commuting between home and workplace.

culture

the arts and other manifestations of human intellectual achievement regarded collectively.

demographics

statistical data relating to the population and particular groups within it.

discretionary income

income remaining after deduction of taxes, other mandatory charges, and expenditure on necessary items.

extrinsic

not part of the essential nature of someone or something; coming or operating from outside.

intrinsic

belonging naturally; essential.

leisure travel

Tourism is travel for recreational, leisure, or business purposes.

target market


a particular group of consumers at which a product or service is aimed.