Use LEFT and RIGHT arrow keys to navigate between flashcards;
Use UP and DOWN arrow keys to flip the card;
H to show hint;
A reads text to speech;
25 Cards in this Set
- Front
- Back
|
Jacob started training for the Boston Marathon several months ago and was happy when he finished themarathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth,which resulted in a |
sense of pride and accomplishment. |
|
|
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthylifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class? |
Personal improvement and social facilitation |
|
|
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by thegame's_____________ value |
entertainment |
|
|
Mark enjoys taking his family to professional baseball games because of the memories he has of his dadtaking him to games when he was a young boy. What factor motivates Mark to attend these sports eventswith his family? |
significant others |
|
|
The basis for licensing process is |
trademarked property. |
|
|
What are royalties |
A percentage of actual sales |
|
|
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing andholding a certain brand of tennis racquet is an example of |
cross-promotion |
|
|
The team name, mascot, and logo are important elements that a sport/event organization uses to create andmaintain |
brand awareness. |
|
|
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial isgiving a |
testimonial |
|
|
Which of the following is an example of a licensed product |
NASCAR earrings |
|
|
A primary reason that many colleges and universities sell the naming rights for their new football stadiumsor basketball arenas is to |
help pay for construction expenses |
|
|
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it |
provides exclusivity and has potential to maximize exposure. |
|
|
Sports marketers have an advantage over all other types of licensors in the international marketplacebecause |
sports are universally appealing |
|
|
What might a sports organization offer a business to encourage that business to sponsor an event |
naming rights |
|
|
Which of the following statements is true regarding sports marketing |
The distribution of licensed sports apparel is an effective way to create team and brand awareness. |
|
|
Athletes are often considered to be particularly effective promoting products related to their |
sport |
|
|
Which of the following is an example of a celebrity endorsing an event simply by being associated with it: |
Attending a grand opening |
|
|
Team-related factors that affect brand equity include |
performance, coaches, and star athletes. |
|
|
When designing an event program for a charity event, it is important to |
acknowledge the event sponsors. |
|
|
What should be included in an event program if it is longer than four pages |
Table of contents |
|
|
The ultimate purpose of branding in sport/event marketing is to |
encourage sales. |
|
|
If Coca-Cola is the only soft-drink sponsor of your favorite team, Coca-Cola is considered a(n) ____________sponsor. |
exclusive |
|
|
Information about sponsorship, cost, marketing opportunities, and audience demographics are examples ofinformation |
included in a sponsorship proposal |
|
|
Mask Company set up a hospitality tent outside the Olympics arena. Its goal was to encourage patrons toview it as an Olympics sponsor even though it had not paid sponsorship fees. This is an example of____________ marketing. |
ambush |
|
|
The relationship between a sponsor and a sport entity is often described as a |
partnership |
