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13 Cards in this Set

  • Front
  • Back
Signifier:
The thing doing the signing; the form of the sign.
Signified:
The concept that the signifier is pointing to.
Sign:
Any thing (words, images, sounds, objects, flavors etc) that is interpreted as standing for something other than itself. It is a combination of Signifier and signified.
Icon:
A a sign that maintains a resemblance between the signifier and signified.
Index:
A sign that shows a material, physical or causal relationship between the signifier and signified. It is not general subject to the interpretation of the mind, because it is a matter of fact.
Symbol:
Another sign that usually uses a material signifier to signify an abstract, or immaterial concept. Symbols tend to involve ideas or concepts that are not easily represented by real physical forms. (Freedom, Balance, Utopia etc)
Sender:
The real origin of the message (i.e. the author of the message); sometimes conflated with the addresser, the apparent source of the communicative message, which may be real or imaginary.
Intention:
The purpose of the sign message, or the motivation of the sign which can drastically
alter our interpretation of the sign.
Message:
The content of the message, including the interpretation of that particular message which may be influenced by noise of all kinds.
Transmission:
The medium/mode/form through which the message is sent. This is broken into Presentational (body language), Representational (photos, paintings, writing etc) and Mechanical (technological media such as radio, TV, internet).
Noise:
Interference between the sender, and the receiver that acts upon the communication of the sign. This can add value, and be intentional, but is not always that way.
Receiver:
The real intended target of the message (which is distinct from the addressee which may be a fictional recipient of the message whom the message is apparently addressed to).
Destination:
The final end of the message, once the act of decoding has occurred and meaning has been delivered to the recipient. This may not match the original intention of the sender due to many factors such as cultural context and shared knowledge of cultural codes.