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30 Cards in this Set

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Define Culture
Can be defined as society's value structure. It is a handed down learned way of life that gives society's its unique value.
What is a core value
something an individual holds dear; they do NOT change often
Define subculture
Refering to someones race or background; subgroup w/in thir own unique ways and characteristics; based on race, age, nationality, relgion
What are the 3 largest subcultures in the U.S.
1. Blacks
2. Asians
3. Hispanics
Is is important for marketors to understand the _______ to target needs of markets.
subcultures
What are the 4 groups that the Hispanics are broken into?
1. Mexican
2. Puerto Rican
3. Cuban
4. Other
What are the different factors that define Social Class?
occupation
education
source of income
family background
Income does NOT determine social class; how the money is made determines the social class. Give an example
doctor-respect
drug dealer-no respect

However, they make the same money
What are the three social characteristics
1. groups
2. family
3. roles/status
Define groups as a social characteristic
A group that someone WANTS to hang out with. There are different types of groups. There are groups that people belong to: club, religion, organization
Define family as a social characteristic
Most influential part of behavior in marketing. (Handed down values)
ex: women buy things for kids & men buy sports things
Roles/Status defined as a social characteristic
Role in workplace may play a part in promoting products & services. People choose products that mirror thier role in society and their status
List the five Personal aspects
1. age/life cycle
2. occupation
3. economic status
4. lifestyle
5. personality/self concept
Define age/life cycle as to how marketors promote their product
as we age our ways of living change; we mature

ex: kids want fast food and
ex: adults want fine dining
Define occupation as to how marketors promote a product
What we do affects how we pay for things: Plays a role in who marketors promote to, depending on who can afford their items
Define economic statue re: marketing to personal aspects
will reflect and affect the choices that buyer makes
ex: should we fly or drive re: $
ex: furnace goes out: get expensive or cheap one
Define Lifestyle re: marketing to personal aspects
Looking at the attitude at how important things are to people

Emotions affect how people buy
Define Personality re: marketing to personal aspects
EVERYONE is unique. Personality impacts how we think & our physical and emotional makeup and difficult to pinpoint
Define Self concept re: marketing to personal aspects
refers to how a person feels about themself; objective view of oneself; what you aspire to be
When people buy a procut their more likely to buy the _______ product.

Give example
ideal

ex: Michael Jordan-we buy shoes compared/promoted by him
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