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28 Cards in this Set
- Front
- Back
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absolute threshold
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minimum stimulation necessary to detect a particular stimulus
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subliminal messages
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things that happen below threshold, percieved more deeply
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3 levels of consciousness
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1)conscious rational level-know whats going on and able to tell why
2)preconscious and subconscious-feelings and sensations 3)unaware-don't recognize |
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motivational research
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needs(hidden/repressed)
1)immortality/death 2)love/sex 3)sense of power 4)emotional security 5)ego gratification 6)reassurance of worth 7)sense of roots |
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advertisement
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controlled publicity, purchased by business/client
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PR
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tries to secure favorable media publicity to promore business/client
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PR theatrical press agents
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P.T. Barnum,Bill Cody, Ivy Ledmetter Lee, Edward Bernays, Daniel Boorstin
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P.T. Barnum
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railroads
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Bill Cody
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wild west show
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Ivy Ledbetter Lee
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1st modern PR film-rockefeller
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Edward Bernays
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sociel science and psychology-"engineering of consent" make people want something
"Toarches of Freedom" smoking women |
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Daniel Boarstin
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wrote "The Image"
proposes term pseudo-event-circimstance created with purpose of gaining media coverage |
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PR spealties
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financial
product crisis |
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icon
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recognizable symbol
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ENIAC
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ancine that helped military with distance of five ranges and how big are explosions and such
project PX |
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ARPA
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difense department (cold war)
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Tom Linson
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computer engineer who developed software for transition
email-@ |
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Berners Lee
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developed HTML/HTTP
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NCSA Mosaic (browser)
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1993-13- servers
now even larger |
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Yang and Filo
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yahoo (1994)
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Page and Brin
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google
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DMCA
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didgital millenium copywrite act
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Arthur C. Clark
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space oddessey
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geostationary orbit
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satellite appears stationary
22,300 miles |
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sputnik
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traveling companion
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NASA
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created in 1958
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Telstar
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1st commercial satellite
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GPS
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global positioning system
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