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7 Cards in this Set

  • Front
  • Back
levels of a product
OUTER--installation, delivery and credit, after-sale service, warranty

INNER--packaging, brand name, features, quality level, design

CORE--core benefit or service
yet-Consumer Goods Classification
Convenience
Shopping
Specialty
Unsought
Industrial Goods
Materials & Parts
Capital Items (installations & accessory equipment)
Supplies & Services
Product-Service Continuum
Pure Tangible Good
Pure Service
aspects of service
Intangibility
Variability
Inseparability
Perishability
Evaluate the Good or Service based on
Search qualities
Experience qualities
Credence qualities
Service Strategy
Differentiation
Quality
Productivity