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6 Cards in this Set
- Front
- Back
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Drivers of change
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mkt,cost…..competition if 0, (eco, env, legal)
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?
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obj 4 stake..ext env (e.g.)..same industry similar way
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Nanglo
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PESTEL…govt policies on edu n inf……eco,I,t….demo,popn,taste,attitude……new old……..move 4 env frd products….^ laws, hard/more exp……………………………………………….. KEY THINGS:current env harder, look fin perf, what can org do?, same similar, different different
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PLANNING scenario
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what might happen, 1. Do? E.g. ……….+consider –tc-unexpected
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PLANNING QTY
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TIME SERIES: seasonal (lt trend, seas v)….REG A: steady (no of ext influences)------ past, recent, …….^ qty
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PORTER’S NATIONAL DIAMOND
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FACTOR CONDI: natu res..know ba n logistics……..comm infr…………….climate FIRM STRATEGY, ST AND RIVALRY attitude to st p, national culture…..domestic rivalry DEMAND CONDITION..m seg, buyer (sophistication, anticipation), position within life cycle… REL N SUPP INDUSTRIES..st,qty (suppliers)
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