Zoomcar Case Study

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COMPETITIVE LANDSCAPE
Demand is driven due to the business , leisure travel, and housing market. Profit of the companies depends on their efficient and effective operations and the ability to finance inventory needed for the operations. Big companies uses economies of scale in acquiring vehicles and customers. Small companies can compete by providing better service, alternative products, or by lowering the prices. The US industry is concentrated highly, the 50 largest companies generate more than 80% of revenue.
According to the market report published by Lucintel, the future of the global car rental industry looks good with increasing opportunities in the on and off airport market segment. The global car rental industry is forecasted to
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Enterprise Rent-A-Car, Hertz Global Holdings, Inc., Avis Budget Group Inc., Europcar Groupe S.A., and Sixt AG are the major car rental service providers in the global car rental industry.

Company Profile :
Zoomcar is the first company in India to focus on car rental, in contrast to earlier companies in India that focused on chauffeur-driven rentals. Zoomcar was founded by David Back and
Greg Moran in the year 2013 in Bangalore, India. As on February 2017, the company operates a fleet of over 3,000 vehicles, in about 27 cities across the country: Bangalore, Delhi, Gurgaon, Noida, Mumbai, Kolkata, Chennai, Pune, Hyderabad ,Chandigarh, Jaipur, Mysore, Ahmedabad, Coimbatore, Mangalore, Bhubaneswar, Lucknow, Indore, Ludhiana, Nagpur, Kochi, Vijayawada, Surat, Silliguri, Mangalore, Udaipur and has also started operations in Tirupati recently. The company plans to expand in 20 plus countries in Asia and Africa in 2-3 years as per
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-Just pay for the state entry permit if entering different states and tolls.

How zoom cars work :
1) Book :
Search for the cars and book on website

2) Upload license :
Upload your driving license and pay the security deposit.

3) Unlock :
An message will be sent by the zoom cars to the customers regarding the details about the car they have booked within 20 mins ,unlock it via zoom car app.

4) Zoom :
Fill the checklist in the zoom car app and take the keys from the glove box to drive.

5) Return :
Return the car in the same place where you have initially picked it from, fill an end checklist to end the hiring period in order to return the car.

Chapter scheme

• Chapter 1: It deals with introduction about service quality and its dimensions etc.
• Chapter 2: The second chapter describes the research and design of the study concerning the formulation of research design, objectives, methodology, sampling tools and limitation of the

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