Summary : Mr. VIrk, a salesman everyone loves and adore. Has been working for 39
years in the MSU entertainment. Yash has made a big name for himself in the industry, as
everyone loves him and his great and friendly personality. He has taken the company to
the top and has even beaten its competitors for 8 years in a row. Though the current sales,
are not how they were 15 to 20 years back. The sales have gone down 20% in just the
span of a year. Mr. Virk doesn't seem to care and is quite unaware of this and he is
unaccepting of change. As he still has a mindset of the 20th century and is not really
planning on changing himself, at the time of itunes, and the digital …show more content…
The company is going through its worst phase since 1994 and the sales have
gone down 20 percent last year. Yash being an old fashioned old age person, is not
willing to change. As Yash is also over-confident and unaware of the company’s sales,
seems as if he doesn't care about what he is doing anymore and the company's extreme
drop in sales doesn't bother him. From the conference it could be seen that he has
difficulty accepting change.
Problem Analysis : Over the last 10 to 15 years, the company is not as great as it was
before, it is going through its worst phase. Its 2017 and still have the same Mr.Virk, who
believes in morals and ethics of the 80s and is not accepting any change. They way he
sold back then, can’t be done the same way which makes sense considering there’s been
a drastic change in time. The culture of today is far far different, the beliefs, the morals,
the thinking. In the digital era we live in, we keep our faith in social media. In this digital
era, we don't need need fancy recording studios to audition, we have youtube, so many
online sources where he can find talent, but Mr. Virk does not seem to understand the
benefits of the online world. Where as he has little to no understanding of it. A …show more content…
Tough terminating him reminds me of how in 1985 Steve jobs was kicked out
of his own company as he was not liked by his co-workers. Which later dragged the
company down for awhile until they brought him back. That's because he represented
apple, consumers trusted him and he was quite popular. He was the image of of apple.
As here Mr. Virk is also our image of the company, the consumers still do trust him and
he is still quiet popular. The things is Apple sales weren't bad when they kicked him off,
over here though, the sales are already not in great hands. If we still want Mr. Virk to
represent us but not really do the main work, we can get him into vinyl records, for the
counter- culture that prefers it. While we hire someone better for his position he is at right
now, who can take care and have a much better understanding of it. By this we have Mr.
Virk, still being our image but not in charge of the regular music sales, and someone
more talented can do his current job.If not then we can still keep him at his position but
we get him to take a 4 week course, where he changes his perspective on today's