Self-expressive benefits allow brands to become a symbol of a person’s self-concept. Macy’s can provide their products by which a consumer can express herself or himself.
Conclusion
Macy’s has taken considerable efforts to gain more attention from their target customers. Their target customers include a younger demographic, specifically ages from 13-22 for Macy’s Mstylelab department. Macy’s marketing and a merchandising team put effect into their merchandising strategies and plans for new brands or improve the existing brands to grab their attention. They have implemented plenty of successful marketing strategies such as online shopping website, discount, and interaction via social media and their social responsibility.
We would suggest
Conclusion
Macy’s has taken considerable efforts to gain more attention from their target customers. Their target customers include a younger demographic, specifically ages from 13-22 for Macy’s Mstylelab department. Macy’s marketing and a merchandising team put effect into their merchandising strategies and plans for new brands or improve the existing brands to grab their attention. They have implemented plenty of successful marketing strategies such as online shopping website, discount, and interaction via social media and their social responsibility.
We would suggest