It is an extensive retail interest throughout Australia and New Zealand. It is the second largest company in Australia by revenue. In addition it is also the largest takeaway liquor retailer in Australia and was the largest retailer in the world in 2008. Like all organisation, Woolworths Limited goes through constant changes and often have many managerial plans be redundant due to the internal and external …show more content…
By uncovering its strengths and relationships can be a means of unearthing potential sources of competitive advantage for the firm. For example, poor retail performance may force many retailers to look again at their business model and assess opportunities in online marketing, which consumer confidence may be weak. Thus internal analysis can reposition a firm in the market with new offerings by flanking it vulnerabilities. As of 2016, Woolworths operates 3827 stores in Australia and New Zealand, and approximately 205,000 employees. This means that its tangible and intangible resources are very strong. Woolworths has efficient management and human resources, wide range of product and product innovative skills, well designed logistics management, strong brand image and reputation for quality and fresh food, partnership and alliance management and strong relationship with vertically-integrated businesses. Woolworths since 1924 is running its business very successfully which means it is capable to use the right person in the right position and also know how to use their