I believe in the “why” factor in anything that you do, I view it as my purpose. No matter what it is called, if it is deleted out of the equation, everything else is zero in the equation. People generally need a cause to motivate them to continue to pursue anything with passion. Especially in a negotiation, the “why” is the power in and behind the source of the demand. The “why” can be apart of the problem or the answer in the solution. In Simon Sinek’s demonstration that appeal to the mind from the inside out, rather than from the outside in, gives the consumer or the person in a negotiations to actually hear the heart of the matter or the source of the concern. In lieu of hearing the complaint, seeing where the fault lies in the problem and
