An important aspect of Gaiman’s speech is that he builds up his credibility to the audience for them to know that he has the knowledge to talk about such a major issue. An example of this is when he says, “” Even though it is obvious, Gaiman states that he is a writer, and a reader, and a citizen of the United Kingdom. Obviously, as a writer, he makes a living from people buying and reading the books he writes, but that also gives him authority and knowledge on the …show more content…
The use of logic establishes rationality in his words. For example, he states that the younger citizens of the United Kingdom are less literate than the older generation. He then goes on to explain that the world will be left and succeeded by unintelligent people that will ruin what the older generations had worked so hard to establish, instead of working to improve it. With these explanations, he makes his points clearer to the audience through this cause and effect scenario and it becomes more persuasive for the audience to support literacy. Basically, by adding more detail, he simplifies his reasons to the