Credibility is the characteristic of being trustworthy. If the audience can't trust you, then they won't believe you. Credibility is often related directly to the audience's perception of the speaker's competence and character. The three types of credibility are initial, derived and terminal. Initial credibility comes from a speaker's reputation and occurs even before the speech starts. A well-known speaker or a noted expert in a field will bring more initial credibility to a speech than someone who is unknown to the audience. Derived credibility is created by the content and delivery of the speech. Ideas that are organized and well supported with convincing evidence will enhance derived credibility as will a delivery that is practiced and engaging. Enduring credibility is the impression a speaker leaves with the audience. If the audience has an enduring feeling of trust after the speech, they are more likely to believe the speaker and do what he or she has
Credibility is the characteristic of being trustworthy. If the audience can't trust you, then they won't believe you. Credibility is often related directly to the audience's perception of the speaker's competence and character. The three types of credibility are initial, derived and terminal. Initial credibility comes from a speaker's reputation and occurs even before the speech starts. A well-known speaker or a noted expert in a field will bring more initial credibility to a speech than someone who is unknown to the audience. Derived credibility is created by the content and delivery of the speech. Ideas that are organized and well supported with convincing evidence will enhance derived credibility as will a delivery that is practiced and engaging. Enduring credibility is the impression a speaker leaves with the audience. If the audience has an enduring feeling of trust after the speech, they are more likely to believe the speaker and do what he or she has