Shortly after the news about the scandal broke Wells Fargo aired its first TV commercial, which depicted its iconic stagecoach moving across a western backdrop, although serene, it intended to send a clear message with a few distinct sets of statements. These statements include things such as “Wells Fargo is making changes to make things right” (Hiltzik, 2016) or “We’re renewing our commitment to you” (Hiltizk, 2016). These are the very basic things any customer would hope to hear from a company who has been put on display for so much illegal activity. However, there is one major problem, ads like these promises to make things right, but give no explanation of how they
Shortly after the news about the scandal broke Wells Fargo aired its first TV commercial, which depicted its iconic stagecoach moving across a western backdrop, although serene, it intended to send a clear message with a few distinct sets of statements. These statements include things such as “Wells Fargo is making changes to make things right” (Hiltzik, 2016) or “We’re renewing our commitment to you” (Hiltizk, 2016). These are the very basic things any customer would hope to hear from a company who has been put on display for so much illegal activity. However, there is one major problem, ads like these promises to make things right, but give no explanation of how they