The article begins by mentioning a scandal surrounding Martha Stewart. Then it talks about Disney’s history and how eventually Disney became more of a company than a person, and that’s what has happened for Martha Stewart too: “In this increasingly impersonal, bureaucratic, corporate, conglomerate world, where most executives seek to insulate their companies from their own behavior, Martha Stewart managed to turn back the clock and, as Disney did, create a company that is an extension of herself .” The author makes a few more comparisons between the two, and then discusses the scandal around Stewart more. The author claims that, “even if the company survives this scandal, the 61-year-old Ms. Stewart is going to have to find a way to perpetuate her brand when she can no longer perpetuate herself. In this sense, Disney's career is instructive.” The author goes on to explain that the Disney Company eventually became so iconic that people forgot about who Walt actually was, and then ends with the assertion that people will forget about the Martha Stewart scandal in due time, and they’ll even forget that she’s a person and not just a company. The author is predicting that Martha Stewart will go down the same path as
The article begins by mentioning a scandal surrounding Martha Stewart. Then it talks about Disney’s history and how eventually Disney became more of a company than a person, and that’s what has happened for Martha Stewart too: “In this increasingly impersonal, bureaucratic, corporate, conglomerate world, where most executives seek to insulate their companies from their own behavior, Martha Stewart managed to turn back the clock and, as Disney did, create a company that is an extension of herself .” The author makes a few more comparisons between the two, and then discusses the scandal around Stewart more. The author claims that, “even if the company survives this scandal, the 61-year-old Ms. Stewart is going to have to find a way to perpetuate her brand when she can no longer perpetuate herself. In this sense, Disney's career is instructive.” The author goes on to explain that the Disney Company eventually became so iconic that people forgot about who Walt actually was, and then ends with the assertion that people will forget about the Martha Stewart scandal in due time, and they’ll even forget that she’s a person and not just a company. The author is predicting that Martha Stewart will go down the same path as