Digital media is media in any format that can be read by a machine. Digital media includes but is not limited to websites, social media, and digital audio. The music industry is a struggling industry today. It consists of several companies making and selling music. There are many issues today in which digital media and the recording industry both take place. A major problem in the digital media and the music industry is digital piracy, the decrease in sales of physical products, and subscription services. The argument can deter in two different directions. One direction is that digital media did not kill the music industry and the other is that digital media did in fact kill the music industry. There are several reasons for both sides. Despite
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There is a system to the way the music shares and markets their music. Music producers and artist communicate with the audience through some type of digital media whether it be social media or on the cloud. The system moves from media presence, to audience reach, to audience approval, and lastly audience action, which will most likely restart the cycle (Wikstrom 87). Most music labels “try to improve the media presence through various marketing and licensing activities (Wikstrom 87). One of the major effects on the media presence is audience action. “The links that connect media presence, audience reach, audience approval, and audience action constitute a reinforcing feedback loop that plays a crucial role in the music industry dynamics” (Wikstrom 88). If the loop works the music label can only move …show more content…
There are not many people that listen to the same source or outlet. There has been an increase in music listening since 1997. The boom in the listening is from the sudden increase of digital media. “Since music is an integral part of most media, the demand for music-listening has increased (Wikstrom 96). For example a digital media source such as YouTube has played an important role in this. “YouTube is of critical importance to today’s musicians and the music industry at large (Suhr 55). YouTube lets a fan base increase from the videos in which the users post. It helps music producers and labels discover more talent than what is placed in front of them. This instance happened to a group named Straight No Chaser, and a young boy named Justin Bieber. It is also present that the digital media is killing the music industry. Some believe that iTunes it to blame for fueling the “digital revolution” (Golijan). As shown by a graph from NBC News, in 2004, 98.4% of U.S. Music Industry Revenues were physical and only 1.5% were digital downloads. In 2012, U.S. Music Industry Revenues were much different. Digital downloads were soaring with 40.4% while physical copies dropped to 39.9%. “iTunes killed the music shop in the last decade, but Apple’s own retail operation may be in jeopardy if it doesn’t evolve for the next
There is a system to the way the music shares and markets their music. Music producers and artist communicate with the audience through some type of digital media whether it be social media or on the cloud. The system moves from media presence, to audience reach, to audience approval, and lastly audience action, which will most likely restart the cycle (Wikstrom 87). Most music labels “try to improve the media presence through various marketing and licensing activities (Wikstrom 87). One of the major effects on the media presence is audience action. “The links that connect media presence, audience reach, audience approval, and audience action constitute a reinforcing feedback loop that plays a crucial role in the music industry dynamics” (Wikstrom 88). If the loop works the music label can only move …show more content…
There are not many people that listen to the same source or outlet. There has been an increase in music listening since 1997. The boom in the listening is from the sudden increase of digital media. “Since music is an integral part of most media, the demand for music-listening has increased (Wikstrom 96). For example a digital media source such as YouTube has played an important role in this. “YouTube is of critical importance to today’s musicians and the music industry at large (Suhr 55). YouTube lets a fan base increase from the videos in which the users post. It helps music producers and labels discover more talent than what is placed in front of them. This instance happened to a group named Straight No Chaser, and a young boy named Justin Bieber. It is also present that the digital media is killing the music industry. Some believe that iTunes it to blame for fueling the “digital revolution” (Golijan). As shown by a graph from NBC News, in 2004, 98.4% of U.S. Music Industry Revenues were physical and only 1.5% were digital downloads. In 2012, U.S. Music Industry Revenues were much different. Digital downloads were soaring with 40.4% while physical copies dropped to 39.9%. “iTunes killed the music shop in the last decade, but Apple’s own retail operation may be in jeopardy if it doesn’t evolve for the next