What Role Does The Brain Play In The Decision Making Process

Decision making is something that all people go though on a daily basis. Whether it is about finance or about everyday life, the decision making process comes to play on each account. It is a complex process that takes multiple factors into account that all play an important role on how the final decision is made. Decisions can be change or influenced by mood, emotion, outcomes, risk factors, money, previous experience, and much more. There are so many different aspects that can impact any one decision, which is why it is so important to fully understand and comprehend how the decision making process works and how it can be changed by a given factor. The brain plays a vital role in the decision making process. There are several parts of the brain that are stimulated during each decision and thus different outcomes can arise for a particular situation because of that. A part of the brain, called the amygdala, plays a very important role in this process. …show more content…
Decisions are made so quickly, that sometimes one is unaware that their brain is even going through the process of making a decision. It can be as simple as what color shirt to wear that day or even what to have for breakfast. However, not all the time are decision made to be so simple. There is a lot more thought put into play when a business executive is making the decision whether or not to implement a new business venture. The decision making process is all relevant to the external and internal factors that the decision brings. How those factors make the decider feel at that point in time can heavily influence their