Frito Lay has Mexican roots, that’s the reason why it firstly targeted Hispanic population, and then extended their segmentation in children and young audiences of sports and entertainments, or consumers in theaters, stadiums etc. This company is continually innovating to offer to their consumers a variety of diverse chips, something that fits with everyone’s lifestyle. From the classic chips to those meeting special dietary needs, they have something that people may love. They also know many of their consumers are seeking balance with their diet and lifestyle, which is why when it comes to sensible snacking, Frito-Lay has plenty of options for everyone.
