Melanie Wiese is an associate professor and Giselle du Plessis is a lecturer in the Department of Marketing Management in the University of Pretoria (17). John Bunkell is the Vice-President of Online Book Sales for Elsevier, Ltd.; his company does research on online books, including reference works, book series, and monographs (215). The last author is Bridge Dalton, an associate professor in literacy studies at the University of Colorado-Boulder (38). The Kappan periodical compromises a collaboration of different articles written from a variety of colleges and universities, including Harvard and Michigan State University (Dalton 38). The difference between Bunkell and the other authors is that he is a part of a company that specialized in examining e-books while the other authors are from a specific university in their field of study. However, Melanie and Wises studied e-books differently from Dalton due to the field of study. Melanie and Wises study e-books in a marketeering setting, influencing librarians to utilize e-books for students. Dalton, on the other hand, describes how e-books changed the world of literature. This makes the topic of e-books come from different perspectives to understand how the authors see electronic …show more content…
The first article, “The battling of e-books”, is a survey study on undergraduate students’ likeability and usability of e-books, influencing librarians to respect the students’ opinions on e-books. Wises and Plessis stress that e-books are becoming popular, but they also discovered that students have “mixed feelings” when choosing between an e-book and a printed textbook for class (qtd. in Wiese & Plessis 18). Wises and Plessis’ article provide conclusions in their survey; one conclusion they found is that 41% preferred printed textbooks, 15% preferred e-books, and 43 preferred both (Wiese & Plessis 21). This is based these factors: cost, field of study, accessibility, and resale value of e-books (Wiese & Plessis 19). In addition, they provide helpful advice for librarians and teachers to utilize technology in order to help students learn how to access online