Earlier texts, including the master texts of the film Beauty and the Beast, were intended for an older audience. Madame de Beaumont’s tale was written in the period of enlightenment during the salon tradition. During this time people were educated and enjoyed reading. However, today Beauty and the Beast is enjoyed by everyone. Disney built a bridge between the audience of children and adults. Creating family-friendly media, Disney’s target audience includes the whole family. Walt Disney was quoted: “your dead if you aim only for kids, adults are only kids grown up" (CITE). This multi-generational audience is targeted through both the literary adaptations and merchandising. There are sections of the film aimed at children, others aimed at adults, and most sections appeal to both the child and adult. The attention of the Disney audience was captured by the outstanding use of technology. The idea of capturing the whole family within the Disney world allows for the Walt Disney company to grab hold of the monopoly over fairy
Earlier texts, including the master texts of the film Beauty and the Beast, were intended for an older audience. Madame de Beaumont’s tale was written in the period of enlightenment during the salon tradition. During this time people were educated and enjoyed reading. However, today Beauty and the Beast is enjoyed by everyone. Disney built a bridge between the audience of children and adults. Creating family-friendly media, Disney’s target audience includes the whole family. Walt Disney was quoted: “your dead if you aim only for kids, adults are only kids grown up" (CITE). This multi-generational audience is targeted through both the literary adaptations and merchandising. There are sections of the film aimed at children, others aimed at adults, and most sections appeal to both the child and adult. The attention of the Disney audience was captured by the outstanding use of technology. The idea of capturing the whole family within the Disney world allows for the Walt Disney company to grab hold of the monopoly over fairy