Purpose
Waleed Aly's speech "ISIL is Weak" on The Project was broadcast shortly after the Paris terrorist attack in 2015. Although his speech had multiple purposes and reasons it was aired, the main purpose was very clear; to let the public know that ISIL is weak and struggling for power. Aly emphasizes throughout the speech the fact that ISIL are trying to create a society of islamophobes, making ISIL the only place for Muslims to turn. To emphasize this Aly utilises inclusive and inclusive language, such as 'we' or 'they' to create a barrier between us (the public) and them (ISIL). How does this speech reflect current global social/cultural issues?
Aly's speech reflects on multiple current global …show more content…
The brilliant use of colours and soundtrack are what to the dramatic effect put upon the audience.
There are multiple aspects to the text that is shown throughout Aly's speech to help evoke emotions into the audience. During the propaganda videos a dark and confronting ISIL flag is in the background with white text over it. The text has a crimson red highlight over it, with key points in a slightly larger font. These techniques perpetuateISIL's evil upon the audience. Another aspect of the text is the headings of each small segment. These headings are only a few words, but help the audience understand what Aly is saying. The headings not only help the audience but belittle ISIL, with headings like "Not in Control" and "Mouse That Roars". The way these titles do this is by degrading ISIL, and the use of metaphors helps the headings do …show more content…
Aly uses techniques such as inclusive and exclusive language to create a barrier between us, the audience, and them, ISIL. The way Aly uses this inclusive and exclusive language, alongside other techniques allows the audience to make a connection with him to what he is saying, which is how he uses these techniques to persuade the audience.
Inclusive and exclusive language is used in abundance, being used in the first few sentences right to the end of the speech. The use of this language is how we as the audience get persuaded, being used to define two groups, 'us' and 'them'. This barrier that gets created defines ISIL's evilness, referring to ISIL as 'them' when talking about terrorist attacks, defining good and bad. Both the use of inclusive and exclusive language and the more casual language used is how Aly makes the audience see him as a regular person who has concerns about ISIL, using words such as "bloke" to create this connection to the audience. The repetition of these techniques greatly increases their effect on the