Walbur Chocolate History

The distinct aroma of manure is a familiar scent that is prominent in all the towns in Lancaster County. Except there is one town, by the name of Lititz, that smells of sweet chocolate. Lititz won the Coolest Small Town award in 2013 putting itself on the map as a go to tourist destination. The leap this town made did not come overnight nor did it come easy. One large factor in the success of this small town was the introduction of the H.O. Wilbur & Sons Chocolate Factory on April 17, 1913(“History of Wilbur” n. pag.).
The man by the name of Henry Oscar Wilbur, born 1828, was a young entrepreneur from Vineland, New Jersey(Graves n. pag.). His first business was a hardware and stove shop that was doing well. He soon left this to join Samuel …show more content…
pag.). Wilbur Chocolate bought Omnisweet in 2002 and expanded into the nutritionally-fortified products market(“Wilbur Chocolate Company History” n. pag.). Months later Cargill moves production of Peter's products, a company they recently acquired, to the Wilbur Chocolate factory in Lititz(“Wilbur Chocolate Company History” n. pag.). This move was "the most noteworthy acquisition in our 118-year history,” said Shaughnessy(“Wilbur Chocolate Company History” n. pag.). Peter's Chocolate along with Wilbur are two of the oldest chocolate companies in the United States. This merger was one that benefited Lititz due to all of the production moving to the factory there. With expansion comes new jobs so, the amount people employed increased(“Wilbur Chocolate Company History” n. pag.). In the following years, Wilbur Chocolate experienced a spike in demand for chocolate. Thanks to rising news media articles about the possible health benefits of eating the antioxidants found in chocolate, Wilbur experienced a spike in sales. This happened because the recipe they use already did not contain any sugar. Once buyers were coming in by the bus full, they came up with an even better recipe. This recipe was a sugar-free chocolate coating containing high laxation tolerance, fewer calories, and lower glycemic indexes(“Wilbur Chocolate Company History” n.