Introduction
Visit London, a tour guide, works for promoting London as a tourist destination by providing guide about what is happening in and around London. It is a part of tourism sector that is the most growing sector in UK which is contributing significantly in the economy of UK. Clear marketing concept helps to make London as a tourist destination and also it helps to understand the need and wants of the customers.
Task 1
AC 1.1. The core concepts of marketing and its application to a travel and tourism destination: London
Marketing, a managerial and social process, assists to reach the consumer where it tells them why they should choose that exact product and also it transforms the concept of the product in an actual product (Andreasen, …show more content…
Good relation with the supplier ensures the better quality product in a reasonable price. Any problem in supply process creates obstruction that damages customer satisfaction in the long run.
Marketing intermediaries: marketing intermediaries are the forces in micro environment of London that helps Visit London to promote their product and service and also assists in making sale to the customers.
Competitors: Other travel and tourism business create a competitive environment for Visit London where it has to survive. Competitive advantage gives Visit London a strong position in the market which Visit London achieves by providing greater customer value and satisfaction than its …show more content…
When the interest rate in the bank is lower, Visit London has more customers than the opposite situation.
Technological factors: Visit London uses its website to promote their business online, moreover the customer can contact with them anytime via social media. Visit London uses many advance technology while giving a tour to the customer which makes the tour more enjoyable.
Political factors: Political instability makes London unsuitable for Visit London to do business profitably as customer will be less willing to tour around the city when there is less safety.
Social factors: the lifestyle and culture of London is a fascination to many which becomes the main attraction to the travellers and Visit London gets more customers because of the variation in the culture of London (McCarthy,
Visit London, a tour guide, works for promoting London as a tourist destination by providing guide about what is happening in and around London. It is a part of tourism sector that is the most growing sector in UK which is contributing significantly in the economy of UK. Clear marketing concept helps to make London as a tourist destination and also it helps to understand the need and wants of the customers.
Task 1
AC 1.1. The core concepts of marketing and its application to a travel and tourism destination: London
Marketing, a managerial and social process, assists to reach the consumer where it tells them why they should choose that exact product and also it transforms the concept of the product in an actual product (Andreasen, …show more content…
Good relation with the supplier ensures the better quality product in a reasonable price. Any problem in supply process creates obstruction that damages customer satisfaction in the long run.
Marketing intermediaries: marketing intermediaries are the forces in micro environment of London that helps Visit London to promote their product and service and also assists in making sale to the customers.
Competitors: Other travel and tourism business create a competitive environment for Visit London where it has to survive. Competitive advantage gives Visit London a strong position in the market which Visit London achieves by providing greater customer value and satisfaction than its …show more content…
When the interest rate in the bank is lower, Visit London has more customers than the opposite situation.
Technological factors: Visit London uses its website to promote their business online, moreover the customer can contact with them anytime via social media. Visit London uses many advance technology while giving a tour to the customer which makes the tour more enjoyable.
Political factors: Political instability makes London unsuitable for Visit London to do business profitably as customer will be less willing to tour around the city when there is less safety.
Social factors: the lifestyle and culture of London is a fascination to many which becomes the main attraction to the travellers and Visit London gets more customers because of the variation in the culture of London (McCarthy,