As the pace of change accelerates, the face of cruising is changing. Where once the industry’s primary message was about providing passengers with affordable vacations, relaxation and fun, today the message is all about “creating guest experiences.” The shift in focus reflects the industry’s effort to make itself more relevant to young passengers. Millennials and younger consumers are forgoing the material objects for authentic experiences and social environments.
Royal Caribbean Cruises Ltd. Chairman and CEO Richard D. Fain told the audience at Seatrade Cruise Global 2018 that “the pace of change is the slowest today that it will ever be,” noting the change continues to accelerate. His biggest concern, “making sure that cruising is current …show more content…
For example, Cunard Line which proudly points to its approaching 175 anniversary notes that its advertising is becoming “edgier” with art-style images of passengers and the traditional bellboy. Similarly, new entrant into the business Virgin Voyages defines its mission as “creating a new travel experience” that leverages perceptions of the Virgin brand. The industry is also rushing to build its expedition segment. Starting this year more than 20 ships are due to be introduced dedicated to providing the expedition experience and the trend continues. Ponant Cruises, which later this year will be first with the introduction of two ships in its explorer class announced this week that they will expand the class with two more ships. By 2021, the thirty-year-old Ponant will have doubled its fleet to twelve ships all focused on providing the luxury expedition …show more content…
The Cruise Line International Association highlights a UN World Tourism Organization (UNWTO) report that estimates global tourism will grow from 1.2 to 1.8 billion travelers by 2030. However, this growth is raising a number of critical concerns for cruising ranging from the environmental impact to concerns about over tourism and the hiring needs. Carnival Corporation, for example, needs to find and attract, hire and train 34,000 people a
Royal Caribbean Cruises Ltd. Chairman and CEO Richard D. Fain told the audience at Seatrade Cruise Global 2018 that “the pace of change is the slowest today that it will ever be,” noting the change continues to accelerate. His biggest concern, “making sure that cruising is current …show more content…
For example, Cunard Line which proudly points to its approaching 175 anniversary notes that its advertising is becoming “edgier” with art-style images of passengers and the traditional bellboy. Similarly, new entrant into the business Virgin Voyages defines its mission as “creating a new travel experience” that leverages perceptions of the Virgin brand. The industry is also rushing to build its expedition segment. Starting this year more than 20 ships are due to be introduced dedicated to providing the expedition experience and the trend continues. Ponant Cruises, which later this year will be first with the introduction of two ships in its explorer class announced this week that they will expand the class with two more ships. By 2021, the thirty-year-old Ponant will have doubled its fleet to twelve ships all focused on providing the luxury expedition …show more content…
The Cruise Line International Association highlights a UN World Tourism Organization (UNWTO) report that estimates global tourism will grow from 1.2 to 1.8 billion travelers by 2030. However, this growth is raising a number of critical concerns for cruising ranging from the environmental impact to concerns about over tourism and the hiring needs. Carnival Corporation, for example, needs to find and attract, hire and train 34,000 people a