Villa Maria Winery Case Analysis

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The purpose of this report is to identify how Villa Maria Winery and Snowplanet can get more efficient by using the marketing mix
Firstly, this report will discuss the situational analysis for Villa Maria Winery which will talk about internal and external environment .Strengths and weakness will be discussed considering the components of product, price, place and promotion. Then, opportunities and threats within the external macro-environment based on socio-cultural and economic forces and Customers and Competitors which fall in external-micro environment that Villa Maria can face will be discussed. Followed by a summary in related to major strengths, weekness, opportunities and threats and swot figure for Villa Maria. Secondly, this report …show more content…
Villa Maria winery is also the most admired brand in newzealand and ranks fourth worldwide

A-Internal Environment
Internal Environment is basically that’s talks about the strength and weakness related to the 4p’s which are product, price, place and promotion. Internal environment factors are the ones that lie within the company and needs to be taken into consideration for the smooth flow of business. http://study.com/academy/lesson/internal-strengths-weaknesses-in-swot-analysis-definition-examples-quiz.html

PRODUCT
Villa Maria’s Tagline speaks it all “Newzealand’s Most Awarded Winery” http://www.villamaria.co.nz/about/awards which has been claimed for more than 30 years, makes it large collection of products unique from other wineries in Newzealand also it has been winning the most number of gold awards from past 35 years which makes them stand at the top than other wineries http://www.stuff.co.nz/business/farming/91439884/villa-maria-voted-one-of-worlds-most-admired-wine-brands and proves to be strengths for Villa …show more content…
We will discuss the socio-cultural and economic forces that Villa Maria can face below.

a- Socio-cultural Forces-
Villa Maria should consider how they can communicate with the people as means of communication plays a very important role in socio-cultural factor. As there is a rise in international migrants in Newzealand, Majority are the people from china, they should consider how they can communicate with these people which can be an opportunity for them. http://www.mytopbusinessideas.com/socio-cultural-factors/ Advertising more and more on social media like face book, Instagram, we chat, twitter can be an opportunity for Villa Maria as most of the people are active on these social media platforms in newzealand.

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