• Home Page
  • The Tragic Story Behind Victoria's Secret

The Tragic Story Behind Victoria's Secret

Great Essays
Show More
Victoria’s Secret is a lingerie company. It was established by Roy Raymond in 1977. Its beginnings started from an embarrassing experienced of Raymond. According to Naomi Barr in her article “The Tragic Story Behind Victoria’s Secret”, Raymond wants to buy his wife some lingerie but he’s too embarrassed to shop for it at a department store. As he was uncomfortable to shop for some lingerie, he thought of putting up his own business. He made a bank loan and borrowed money from his in-laws, opened a store and he called it Victoria’s Secret. It was however acquired by the Limited Brands Company in 1982, according to Brand-o-pedia. It further said that Victoria’s Secret makes products suitable for older teenage girls and up, and targets this audience …show more content…
"The Tragic Story Behind Victoria’s Secret." Slate Magazine. The Slate Group, 30 Oct. 2013. Web. 05 Oct. 2014.
Farfan, Barbara. "Company Mission Statements – Complete List of World’s Largest Retail Missions." About. About, n.d. Web. 10 Oct. 2014.
"L Brands Beliefs." L Brands. L Brands Inc, n.d. Web. 07 Oct. 2014.
"Our Responsibility." L Brands Responsibility. L Brands Inc, n.d. Web. 09 Oct. 2014.
Lutz, Ashley. "How Victoria's Secret Became The Most Popular Apparel Brand In The World." Business Insider. Business Insider, Inc, 29 Jan. 2013. Web. 07 Oct. 2014.
Scott-Kemmis, Judy. "Black in Business." Empower-yourself-with-color-psychology.N.d.Web. 05 Oct.2014.
Scott-Kemmis, Judy. "Gold in Business." Empower-yourself-with-color-psychology.N.d.Web. 05 Oct.2014.
Scott-Kemmis, Judy. "Pink in Business." Empower-yourself-with-color-psychology.N.d.Web. 05 Oct.2014.
“Victoria's Secret." Brand-o-pedia. Creative Commons, 5 Dec. 2009. Web. 05 Oct. 2014.
"Victoria's Secret." ConsumerAffairs. Consumers Unified LLC, 16 Sept. 2014. Web. 05 Oct. 2014.
"Victoria's Secret: The Sexiest Bras, Lingerie & Women's Fashion." Victoria's Secret. N.p., n.d. Web. 05 Oct. 2014.
"Victoria's Secret." Wikipedia. Wikimedia Foundation, 10 Aug. 2014. Web. 09 Oct.

Related Documents

  • Decent Essays

    Athletic Supreme Mission Statement Analysis
    • 220 Words
    • 1 Pages

    Athletic Supreme Mission Statement Analysis

    Athletic Supreme is a leading sporting goods retailer offering the best selection of brand name athletic equipment. With nearly 10 years of diligence, thoroughness, and great customer service, the company has grown into a full line sporting goods chain and now operating over 250 stores in 22 states across the U. S. The company’s website, athleticsupreme.com, is operated and maintained by Markets R Us, Inc. Athletic Supreme embraces a philosophy of exhibiting extreme dedication to the customer providing convenience and a supreme shopping experience while offering top-quality production and marketing the right stuff at consistently low prices. The company is devoted to giving its clients the ultimate shopping experience by consistently producing extraordinary brands at incredible prices. Athletic Supreme is committed to expanding its worth, highlighting its competitive spirit, and understanding the passion that comes with pursuing a goal by delivering the greatest service and elevating its products and brand recognition.…

    • 220 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Ann Inc History
    • 790 Words
    • 4 Pages

    Ann Inc History

    Historical Development Ann Inc. In 1954, Richard Liebeskind was the founder and creator of the first Ann Taylor store. The first store opened then in Haven, Connecticut. In 1983, Ann Taylor grew from a regional brand to a national brand with 47 stores across the United States. (ANN INC. About Us)…

    • 790 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    What Is Ulta's Business Strategy
    • 95 Words
    • 1 Pages

    What Is Ulta's Business Strategy

    The company has a broad portfolio of products and services that helps target a large number of consumer and improve sales. Because of the company’s deep-seated product breadth, expedience, value and salon services, Ulta provides its customers a unique shopping experience which keep them coming back for more. Ulta has a strong store network that allows the store to serve more customers. The more customers the company acquire enables them to market more products and services which generates sales. The company’s competitive advantage is their extensive brand portfolio.…

    • 95 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Ulta Beauty Case Study
    • 1039 Words
    • 5 Pages

    Ulta Beauty Case Study

    Since they went public in 2007 ULTA has faced some declines in stock prices and faced management changes ULTA has maintained a steady rise in stock prices. This is a good company to invest in for the short term because they have a strong consumer base and has maintained their name in the beauty industry. As for a long term investment potential investors should keep a watch on the stock and the management systems. When this stabilizes I believe ULTA will be a strong contender for long-term as well as short-term investments. Bibliography AP News.…

    • 1039 Words
    • 5 Pages
    Improved Essays
    Read More
  • Superior Essays

    Drunk Tank Pink Chapter Summary
    • 1584 Words
    • 6 Pages

    Drunk Tank Pink Chapter Summary

    The change of colors that happens when entering the building changes your psychological mindset. When this happens your neurological brain functioning changed with the color scheme change. Cameron Forte, in the Use of interior Color Palettes to Reflect Recovery and Practicality, introduces how to use colors in buildings for the benefit of not only the patients but also for the staff. He states that,…

    • 1584 Words
    • 6 Pages
    Superior Essays
    Read More
  • Improved Essays

    The Ladies Paradise Essay
    • 891 Words
    • 4 Pages

    The Ladies Paradise Essay

    Late nineteenth century France was at the forefront of modernization with the old older being torn down and new social classes rising by adapting new ideas to these developments. The novel “Au Bonheur des Dames” or “The Ladies Paradise” authored by Émile Zola prominently displays many of the modern changes that occurred in Paris’s physical and social landscape in a department store setting. The Ladies Paradise showcases the progressive changes to the business model and infrastructure within Paris which enables the store to overcome its competitors and become a spectacle of Paris, The success of Mouret’s newly developed business model and practices enabled The Ladies Paradise to transcend the old order of specialization and usher in the rise…

    • 891 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Sears Mission Statement Essay
    • 634 Words
    • 3 Pages

    Sears Mission Statement Essay

    Sears Holdings “textbook” mission statement highlights their lack of positioning and generic approach to marketing their business. The mission statement reads, "We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships." Even with many locations closing, Sears Holdings still has an expanse of physical locations, including both Sears stores and Kmart stores. Both divisions of Sears Holdings offer online shopping. Sears who began as a catalog business still offers a printed catalog.…

    • 634 Words
    • 3 Pages
    Improved Essays
    Read More
  • Decent Essays

    What Is Six Flags
    • 202 Words
    • 1 Pages

    What Is Six Flags

    10. Six Flags is the world's biggest entertainment and event congregation enterprise in view of number of properties in the Mexico, United States and Canada. It is the fifth-most prominent as far as participation is concerned. The organization keeps up 18 properties all through North America comprising of thrill parks, amusement parks, water parks and also family-based parks. The organization has its corporate office in Midtown Manhattan.…

    • 202 Words
    • 1 Pages
    Decent Essays
    Read More
  • Improved Essays

    Victoria Secret Fashion Sociology
    • 555 Words
    • 3 Pages

    Victoria Secret Fashion Sociology

    All of my roommates and I sat down in the living room to watch the Victoria Secret Fashion Show 2017. As typical women, we observed and criticized every single model walking down the runway as if we were better than them in any way. We also laugh uncontrollably when one of them fell on stage, as if we could easily walk in six-inch heels with heavy wings on our back like it was a piece of cake. However, we all get upset if someone dares to criticize our image, because we all are so called “feminists” and support all female rights. Later on, one of my friends saw my Snapchat story and texted me: “Stop watching that show now.…

    • 555 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Abercrombie & Fitch Analysis
    • 864 Words
    • 4 Pages

    Abercrombie & Fitch Analysis

    A&F clothing always had something to identify the person as wearing its product, such as the signature stitch on the back pocket of jeans, the words “Abercrombie”, “Abercrombie & Fitch”, or “A&F”, or its moose symbol. The use of logos tend to be used on relaxed clothing such as t-shirts, sweatpants, and sweatshirts; whereas the use of the moose symbol was on more luxurious clothing such as button up shirts and cashmere sweaters. Packaging As a brand marketing strategy, A&F placed gray-scale sensual images of men and women with the words “Abercrombie & Fitch” or “Fierce” printed on its shopping bags in white. The models photographed on the bags were A&F employees.…

    • 864 Words
    • 4 Pages
    Improved Essays
    Read More
  • Great Essays

    Louis Vuitton Merger Summary
    • 1488 Words
    • 6 Pages

    Louis Vuitton Merger Summary

    By: Olivia DelPrete, Olivia Czaplinski, Kelly Murphy, Ryan Briggs, and Victoria Andersen Summary: The LVMH Moet Hennessy-Louis Vuitton group was founded in 1987 due to the merge between Moet Hennessy and Louis Vuitton. This merge made the company the largest marketer of luxury products and brands globally consisting of more than 60 brands and sales totaling $28 billion (€20.3 billion). The company owns many stable brands across a wide variety of categories that ensures their strong position in luxury goods. Proof of their success is presented through their sales and financial breakdown, analysis of the product portfolio, and a geographical outline of their global position.…

    • 1488 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    Victoria Secret Beauty
    • 1090 Words
    • 5 Pages

    Victoria Secret Beauty

    The beauty and fashion industry are very well known for projecting beauty in the most unrealistic ways. This is the case of most beauty companies, many of them use the media to project a false sense of beauty in order to sell their products. The famous retail brand of lingerie and beauty products "Victoria's Secret" can be considered one of them when it comes to portraying beauty in a very specific way. The company is known for having very famous models representing the brand, who all promote the same body type: very tall and skinny bodies. On the other hand, some brands have decided to fight against this stereotypical vision of beauty, such as the personal care brand Dove.…

    • 1090 Words
    • 5 Pages
    Improved Essays
    Read More
  • Great Essays

    Amazon's Mission Statement In The Amazon Company: Jeff Bezos
    • 1443 Words
    • 6 Pages
    • 5 Works Cited

    Amazon's Mission Statement In The Amazon Company: Jeff Bezos

    Jeff Bezos has publicly referred to the company’s mission statement as a driving force behind many of hs decisions during the company’s history. Therefore, the company’s success as the world’s top online retailer is due at least in part to management’s commitment to the execution of the mission. The company’s mission statement clearly articulates its values that will guide organizational actions (“to be earth’s most customer centric company”). It does not specify some narrow market; it rather expresses the company’s vision to perform on a global scale. The statement does not describe means by which company intends to develop in the future.…

    • 1443 Words
    • 6 Pages
    • 5 Works Cited
    Great Essays
    Read More
  • Great Essays

    Donna Claire Case Study
    • 1654 Words
    • 7 Pages

    Donna Claire Case Study

    The holding company/parent company of Donna is The Foshini Group (TFG), which is a privately owned company. The Foshini Group has 18 stores, which are @home, @homelivingspace, American Swiss, Charles and Keith, Duesouth, Exact, Fabiani, Fashion Express, Foshini, G-Star Raw, HI, Markham, Mat & May, Soda Block, Sportscene, Sterns, Total Sports. TFG sells both lifestyle and clothing items. Donna fits into their overall strategy as they try accommodating different types of people in their different stores. There are not a lot of stores for plus size women in South Africa so they have filled a gap in the market.…

    • 1654 Words
    • 7 Pages
    Great Essays
    Read More
  • Improved Essays

    Is There Too Much Pressure On Girls To Have Perfect Bodies Essay
    • 962 Words
    • 4 Pages

    Is There Too Much Pressure On Girls To Have Perfect Bodies Essay

    • Is There Too Much Pressure on Girls to Have ‘Perfect’ Bodies? • Teenagers should not thrive to have a perfect body. The pressure on girls to have the “perfect body” is on the rise because of what society perceives and defines as “perfect”. For decades women have been put under the pressure of looking a certain way. This pressure primarily begins in the adolescence- teenage years of a girl’s life.…

    • 962 Words
    • 4 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings