First, they started reporting more hard news in addition to soft news but when Tom Curley became President in 1994, they took a more serious approach and were much more responsible in their reporting and journalism. They also added 1-800 and 1-900 numbers where readers could call to get information on various subjects. Then USA Today did conduct polls to get feedback from their readers So this is a great way for them to identify on a continual basis what the readers desire and opinions are so that they can make adjustments as the future readership will demand from them to stay abreast of current information on things like technology, sports, finances ,etc. Guest columns were added and participation is …show more content…
It is evolving all the time and with the world and global information it has certainly not been as widely popular in other countries as it is here in the United States to read the USA Today paper or website. The world events news and global information would likely be more popular if the other countries had similar needs to the United States. Cultural differences could mean that different cultures need an entirely new format suited to the business personnel in other countries. Another, strength is the mobile device applications that USA Today is making available to compete with 24 hour news reports via television, cable and the