This study uses data from Phone2Action’s clients’ campaign data. The dataset used to provide insights included data from all of Phone2Action’s clients’ campaigns with greater than 50 “connections” and had measureable outcomes.
A connection is defined as a message sent to an elected official or the person(s) targeted by the client.
Internally at Phone2Action, a “campaign” is defined as an initiative — be it legislative, membership, or anything else — which consists of a public web page (a campaign page or action center that may be distributed through advertising, social media, etc.), and a group of advocates (anyone who “takes action” on a campaign is automatically added to this group. For this study, instances where clients created multiple campaigns for a single issue by the same client were combined into a single campaign. For example, if a client ran three campaigns for a single bill, the campaigns were combined into a single …show more content…
For example, if a client’s campaign wanted a governor to veto a certain bill, the campaign was counted as a win if the governor vetoed that bill. Further, if a client wanted a specific bill to pass, the campaign was counted as a win if the bill passed. Campaigns were only counted as a win if they passed the body or bodies the campaign targeted. For example, if a campaign only targeted the U.S. Senate and the bill passes the Senate but the house version of the bill fails to pass, the campaign is counted as a win. However, if campaigns targeted both the upper and lower houses of a legislature, then campaigns were only counted as a win if their bills passed both houses. If a campaign’s bill was rejected in committee or was rejected on a floor vote, the campaign was counted as a loss. Campaigns with bills that have not yet been voted on the floor of a legislative body in an ongoing legislative session were not included in the
A connection is defined as a message sent to an elected official or the person(s) targeted by the client.
Internally at Phone2Action, a “campaign” is defined as an initiative — be it legislative, membership, or anything else — which consists of a public web page (a campaign page or action center that may be distributed through advertising, social media, etc.), and a group of advocates (anyone who “takes action” on a campaign is automatically added to this group. For this study, instances where clients created multiple campaigns for a single issue by the same client were combined into a single campaign. For example, if a client ran three campaigns for a single bill, the campaigns were combined into a single …show more content…
For example, if a client’s campaign wanted a governor to veto a certain bill, the campaign was counted as a win if the governor vetoed that bill. Further, if a client wanted a specific bill to pass, the campaign was counted as a win if the bill passed. Campaigns were only counted as a win if they passed the body or bodies the campaign targeted. For example, if a campaign only targeted the U.S. Senate and the bill passes the Senate but the house version of the bill fails to pass, the campaign is counted as a win. However, if campaigns targeted both the upper and lower houses of a legislature, then campaigns were only counted as a win if their bills passed both houses. If a campaign’s bill was rejected in committee or was rejected on a floor vote, the campaign was counted as a loss. Campaigns with bills that have not yet been voted on the floor of a legislative body in an ongoing legislative session were not included in the