Under Armour Research Paper

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For our research paper, we decided to take a closer look at Under Armour as a company to analyze its operations, supply chain systems and overall performance as a business. This company began as a simple business that provided unique T-shirts for athletes. The apparel they currently produce provides compression and takes perspiration off your skin rather than absorb it. They make outstanding products that work with your body to regulate temperature and enhance performance. Under Armour was founded in 1996 by former University of Maryland football player Kevin Plank. He came up with the company’s current mission statement of “to make all athletes better through passion, design, and the relentless pursuit of innovation.” It was one of

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