Marketing Intermediaries
Marketing Intermediaries is an independent organization that aims to help and aid the flow of services between marketing organizations and its markets. It helps the business or organization to promote, sell, and distribute its product to final buyers. This commonly refers to the resellers, physical distribution firms, marketing services agencies and financial intermediaries. Each intermediary can potentially increase or decrease the satisfaction of the customers based on their performance.
The UrLim Taho Company will sooner be displaying their product to wide variety of customers, on the streets as revealed during the survey of the potential customers of the product. In that way, it will serve as marketing intermediary …show more content…
These food processing companies are competing on price, quality, taste, health factors, product innovation, and product benefits (The Food Processing Industry , 2006)
The Existing rivals in the food industry will affect UrLim Taho Company that the company will face a very competitive market, due to other food company’s similarities to the product. UrLim Taho Company has yet to prove it’s worth to local customers considering that the other taho company had been in the business in a long time
• To come up with marketing tactics that can lure and catch the attention of the consumers
• To come up with a maintainable differentiation
Potential Entry of New …show more content…
(Wheelen & Hunger, 2007).
In order to retain the loyalty of its current patrons, the company need to constantly innovate it’s products and minimize its cost as well but without compromising the high quality of the product.
Entry of Substitute Products
The rivalry from firms of other industries which offer substitute products is intense as they are producing, supplying and serving the same food products that the food processing companies are.
• To understand the needs of the consumer
• To apply a switching cost for the costumers’ advantage Bargaining Power of Suppliers Suppliers can affect the food processing industry through their ability to raise prices or reduce the quality of purchased goods and services.
• To come up with an efficient supply chain with multiple suppliers
Bargaining Power of Buyers
Consumers affect the food processing industry through their ability to force down prices, bargain for higher products quality and services, and play competitors against each other.
• To come up with large base of customers
• To come up with a new product or innovate the existing
Marketing Intermediaries is an independent organization that aims to help and aid the flow of services between marketing organizations and its markets. It helps the business or organization to promote, sell, and distribute its product to final buyers. This commonly refers to the resellers, physical distribution firms, marketing services agencies and financial intermediaries. Each intermediary can potentially increase or decrease the satisfaction of the customers based on their performance.
The UrLim Taho Company will sooner be displaying their product to wide variety of customers, on the streets as revealed during the survey of the potential customers of the product. In that way, it will serve as marketing intermediary …show more content…
These food processing companies are competing on price, quality, taste, health factors, product innovation, and product benefits (The Food Processing Industry , 2006)
The Existing rivals in the food industry will affect UrLim Taho Company that the company will face a very competitive market, due to other food company’s similarities to the product. UrLim Taho Company has yet to prove it’s worth to local customers considering that the other taho company had been in the business in a long time
• To come up with marketing tactics that can lure and catch the attention of the consumers
• To come up with a maintainable differentiation
Potential Entry of New …show more content…
(Wheelen & Hunger, 2007).
In order to retain the loyalty of its current patrons, the company need to constantly innovate it’s products and minimize its cost as well but without compromising the high quality of the product.
Entry of Substitute Products
The rivalry from firms of other industries which offer substitute products is intense as they are producing, supplying and serving the same food products that the food processing companies are.
• To understand the needs of the consumer
• To apply a switching cost for the costumers’ advantage Bargaining Power of Suppliers Suppliers can affect the food processing industry through their ability to raise prices or reduce the quality of purchased goods and services.
• To come up with an efficient supply chain with multiple suppliers
Bargaining Power of Buyers
Consumers affect the food processing industry through their ability to force down prices, bargain for higher products quality and services, and play competitors against each other.
• To come up with large base of customers
• To come up with a new product or innovate the existing