As they contribute to charity and prioritize the safety of their customers over profit, they rely on the social aspect of CSR. This enables them to maintain their strong brand image, have a considerable competitive advantage among the bigger and more popular clothing manufacturers, and retain the wide net of loyal customers.
References
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Du, S., Bhattacharya, C., & Sen, S. (2011). Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier. Management Science, 57(9), 1528-1545. http://dx.doi.org/10.1287/mnsc.1110.1403
Fallon, N. (2015). 20 great examples of socially responsible businesses. Business News Daily (July 1). Retrieved April 17, 2017 from http://www.businessnewsdaily.com/5499-examples-socially-responsible-businesses.html
Mullen, T. (2017). 5 Inspiring stories of Businesses. Initiative Group. Retrieved 29 August 2017, from http://www.intuitivegrp.co/the-human-side-of-business-5-stories-that-inspire-us/
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