- Relationships: Trung Nguyen has some creative strategies in building customer interest and loyalty. Trung Nguyen coffee village is opened in the highland city of Buon Ma Thuot to attract tourists. The global coffee museum and coffee research institute help native and foreign people to learn about coffee. These ways create Trung Nguyen unique image in the coffee market.
- Organizational resources: Trung Nguyen is a pioneer enterprise in the form of control and franchising in Viet Nam. Trung Nguyen has eight shops in foreign countries such as US, Japan, Singapore, Thailand, China, Cambodia, Poland and Ukraine.
6.3 Is the company able to take advantage of market opportunities and overcome external threats to its external well-being?
In 2015, …show more content…
However, with the strong competition in domestic with other companies, Trung Nguyen still has some problems of managing that need to be paid full attention.
• First, managing public relations of Trung Nguyen is not good enough. Apparently, in the construction of a brand, the support of the mass media has extremely great significance to the success of this brand. Trung Nguyen used to a major concern of mass media. Now, the concern of press for Trung Nguyen is on the fade, simply because the word "Trung Nguyen" has become familiar. When the familiar appears, it is also no longer phenomenal time. The fever has cooled. PR just can be a matchstick to burn, rather than a piece of coal to maintain a brand flame. Thus, Trung Nguyen needs a new marketing plan to maintain the interest of customers.
• Second, the franchising campaign of Trung Nguyen is too massive. The company does not have a strict managerial system for each franchising store. Therefore, Trung Nguyen was unable to control all branded partners. As a result, each store decided to manage by themselves.
Trung Nguyen also has to pay attention to opening their market in the foreign market. These matter has been listed in external matters part
- Organizational resources: Trung Nguyen is a pioneer enterprise in the form of control and franchising in Viet Nam. Trung Nguyen has eight shops in foreign countries such as US, Japan, Singapore, Thailand, China, Cambodia, Poland and Ukraine.
6.3 Is the company able to take advantage of market opportunities and overcome external threats to its external well-being?
In 2015, …show more content…
However, with the strong competition in domestic with other companies, Trung Nguyen still has some problems of managing that need to be paid full attention.
• First, managing public relations of Trung Nguyen is not good enough. Apparently, in the construction of a brand, the support of the mass media has extremely great significance to the success of this brand. Trung Nguyen used to a major concern of mass media. Now, the concern of press for Trung Nguyen is on the fade, simply because the word "Trung Nguyen" has become familiar. When the familiar appears, it is also no longer phenomenal time. The fever has cooled. PR just can be a matchstick to burn, rather than a piece of coal to maintain a brand flame. Thus, Trung Nguyen needs a new marketing plan to maintain the interest of customers.
• Second, the franchising campaign of Trung Nguyen is too massive. The company does not have a strict managerial system for each franchising store. Therefore, Trung Nguyen was unable to control all branded partners. As a result, each store decided to manage by themselves.
Trung Nguyen also has to pay attention to opening their market in the foreign market. These matter has been listed in external matters part